Marketing Management (Extended), BA Hons

University of Greenwich

Bachelor's degree

In

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Description

  • Type

    Bachelor's degree

  • Duration

    4 Years

Our extended degree in marketing management starts with a foundation year to prepare you for degree-level study. After this, you will study the same modules offered on our three-year course.

This degree covers the essential marketing principles you need for a successful marketing career. Modules include brand management, customer insight and social media, with the option to study specific fields of marketing or advertising. You'll also gain valuable practical experience by working on live briefs from businesses such as the Institute of Direct and Digital Marketing.

Our marketing management graduates go on to pursue roles within fields such as branding, marketing research or marketing consultancy.

Facilities

Location

Start date

Start date

SeptemberEnrolment now closed

About this course

Applicants will normally have the equivalent of 64 UCAS points, plus GCSE English (language or literature) and mathematics at grade C / 4 or above.

This might include:

A‐levels with grades DDE (or above) in relevant subjects
64 UCAS points, including points from at least two AS-levels in relevant subjects
Three/four AS‐levels with at least three C grades (or above) in relevant subjects
International Baccalaureate (Certificate or Diploma) with 20 points or more from at least three relevant subjects
Other qualifications, which will be considered on application.

What you should know about this course
This four-year degree is identical to the three-year course but has a foundation year with lower entry requirements
You'll gain exemptions from certain diploma modules of professional bodies, including CIM and IDM, in preparation for a career in digital marketing
Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021)
Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021)
Study Marketing Management and earn up to £28,000 on graduation, based on our average graduate earnings.

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This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 11 years

Subjects

  • Leadership
  • Options
  • Computing
  • Ethics
  • Public Relations
  • Design
  • Marketing
  • Marketing Management
  • Digital Marketing
  • Public
  • Tourism
  • Industry
  • Employability
  • Writing
  • Business Marketing
  • Communication Training
  • Media
  • Production

Course programme

Year 0

Students are required to study the following compulsory modules.
  • Introduction to Management (15 credits)
  • Understanding International Business 1 (15 credits)
  • Extended Project (30 credits)
  • Leadership and Enterprise (15 credits)
  • Fundamentals of Marketing and Marketing Communications (30 credits)
  • Introduction to Ethics and Society (15 credits)
Year 1

Students are required to study the following compulsory modules.
  • Principles and Practice of Marketing (30 credits)
  • Introduction to Advertising (15 credits)
  • Financial Aspects of Marketing and PR (15 credits)
  • Introduction to Digital Marketing L4 (15 credits)
  • Creative Content Marketing (15 credits)
  • Personal and Professional Development (15 credits)
  • Brand Management (15 credits)
Year 2

Students are required to study the following compulsory modules.
  • Future Paths
  • Research Methods (MET) (15 credits)
  • Global Marketing Management (15 credits)
  • Entrepreneurial Marketing (15 credits)
  • Integrated Marketing Communications Management (15 credits)
  • Marketing Management (15 credits)
  • Creative Project (15 credits)
  • Customer Insight (15 credits)
  • Marketing Research (15 credits)
Year 3

Students are required to study the following compulsory modules.
  • Contemporary Issues in Marketing (15 credits)
  • Social Marketing (15 credits)
  • Direct and Digital Marketing Strategy (30 credits)
  • Business and Marketing Strategy (15 credits)
  • Social Media and Analytics (15 credits)
Students are required to choose 30 credits from this list of options.
  • Consultancy Project (30 credits)
  • Dissertation (MET) (30 credits)

See related categories

Marketing Management (Extended), BA Hons

£ 9,250 VAT inc.

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