Fashion Marketing (Styling) BA (Hons)
Bachelor's degree
In London
Description
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Type
Bachelor's degree
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Location
London
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Duration
3 Years
This dynamic programme introduces you to the varied world of fashion marketing. It brings together our expertise in the creative fashion industry and the marketing skills needed in the business world.
The BA (Hons) Fashion Marketing (Styling) pathway will enable you to enhance your knowledge and specialise in styling. The core modules that you undertake will also reflect your learning toward this particular pathway, such as fashion film and fashion publishing & media relations.
You will study in the heart of London, world-renowned as a fashion capital. Our campus is close to a range of companies, retail hubs, museums and galleries, which you will visit as part of the programme.
You will study both historic and contemporary issues in fashion. You will explore existing international brands and look at how they use creativity in many forms. The programme will develop your communication skills and help you to devise compelling stories about products and brands.
You will work on practical projects including:
Fashion shows
Events
Photoshoots
You will also look at innovative marketing techniques including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.
Facilities
Location
Start date
Start date
About this course
You will learn to forecast trends, take data and use it to independently make creative, strategic marketing decisions. You will have access to a range of industry resources, including Fashion Monitor, the industry's main platform for influencer marketing and PR solutions.
You will have the opportunity to undertake practical projects and work with students on other fashion design programmes to produce fashion shows, events and photo shoots.
This programme gives you skills and experience across a range of marketing activity. Our graduates go on to work in a range of fashion marketing roles including:
Advertising
Brand marketing
Buying
Digital marketing
Event management
Fashion styling
Journalism
Merchandising
Personal shopping
Public relations
Retail
Social media marketing
A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.
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Subjects
- Design
- Marketing
- Media Relations
- Fashion Marketing
- Industry
- Social Media
- Communication Training
- Media
- Programme Planning
- Marketing Research
- Introduction
- Programme
Course programme
- This is a three year programme, or four years if you begin on the Integrated Design Foundation.
Module Title
- Introduction to Fashion Marketing
- Fashion Images
- Global Perspectives
- The Fashion Consumer
- Fashion History and Context
- Fashion Film
In addition you will need to choose two elective modules from the list below.
Module Title
- The Fashion Industry
- Fashion Drawing
- English for Academic Purposes
- Fashion Vocabulary
- Digital Marketing and Social Media
- Regent’s Connect (language elective)
Module Title
- Fashion Marketing and Communication in Practice
- Fashion Styling and Trends
- Fashion Theory and Research
- Fashion Branding
- Fashion Publishing and Media Relations
In addition you will need to choose one or two elective modules from the list below.
Module Title
- Fashion Show Production and Event Management
- Fashion Entrepreneurship
- Industry Placement
- Fashion Photography
- Experimental Fashion Image
- Regent’s Connect (language elective)
Module Title
- Innovation in the Fashion Environment
- Major Project – Research and Development
- Major Project – Realisation
- Professional Practice and Portfolio
Additional information
With COVID-19 likely to generate worldwide quarantine restrictions and travel disruption for some time, and noting our duty to prevent our students from being impacted by a potential second wave, we've made the decision to deliver the Autumn 2020 Term online and prepare to return to campus in January 2021.
Fashion Marketing (Styling) BA (Hons)