Fashion Media & Promotion | Four Years

Course content - 2017 entry

• Year 0
• Year 1
• Year 2
• Year 3

This four-year course includes a preparatory year (Year 0) that will provide a focused introduction to Fashion Media & Promotion and, on successful completion, will secure you a place on the BA (Hons) Fashion Media & Promotion degree without further application or interview.

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

• Introduction to The Fashion Industry

  You'll develop key research and exploration skills, which link to the Year 0 philosophy of encouraging you to look at who you are and what your interests are. Through your explorations in studying other people and their roles, you'll be inspired to develop deeper interests.

• Introduction to Visual Communication

  The theme of this unit is 'making the everyday iconic'. This will be achieved through creating a photoshoot by choosing objects, and then gathering memories and undertaking interviews with different generations of people. Creating a narrative for the shoot, inspired by the curiosity of what's behind the object, will focus the research into the object's history.

• Introduction to Written Communication

  You'll create a folio of writings, using colour as a key theme. This unit emphasises the fun/play aspect of writing in order to build self-confidence in your writing skills.

• Introduction to Promotion Communication

  This last unit brings together a number of strands, which will enable you to promote your skills to a wider audience. There are two elements to this unit: collaborative project/social media; and portfolio and personal development planning.

The first year concentrates on identifying, exploring and experimenting in all the specialist areas of media and promotion. You'll study fashion brands by analysing their history as well as their present position and also consider the prediction of their future developments.

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

• Style Past, Present and Future

  Explores the importance of research - both historical and contemporary - within fashion promotional communication.

• Styling Identity

  You'll extend your knowledge of creative fashion styling, identity and image creation practice from a theoretical and practical perspective.

• Fashion Publications

  You'll be introduced to different forms of writing and image making for specific publications. The knowledge and understanding of fashion writing styles, image styles and specific fashion vocabulary will underpin the development of your voice and creative expression in image making.

• My Showcase

  There are two elements to this unit: portfolio and personal development planning. Portfolio: you'll learn how to edit your best work and curate all your visual, written and promotional unit outcomes into an online portfolio format (or any other innovative format). Personal development planning: helps you to evaluate, record and articulate your academic, career and personal achievements.

The second year concentrates on defining the detail to develop and decide on your own specialist pathway. The film unit enables you to work in a group to share expertise and create a fashion film. Running alongside the film unit is the PR and social media unit, where you'll investigate and audit a fashion brand's use of social media.

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

• Fashion PR and Social Media

  You'll examine how PR supports the promotion of fashion, focusing on media relations, events, sponsorships, celebrity endorsements and partnerships. You'll study the critical components of PR, and will learn how fashion brands use PR in the earned, shared, owned and paid media environments to tell stories that produce commercially valuable outcomes.

• Fashion Film

  Examines how the use of moving image affects both the promotion and consumption of fashion through critical thinking and creative practice. This unit will challenge you both creatively and intellectually; it'll enable you to build concepts for fashion films, to learn the technical and professional skills necessary to realise those concepts and to successfully promote fashion through moving image.

• Industry Awareness

  You'll undertake either a period of work placement or an industry analysis. Recent work placement destinations have included Mulberry, Ralph Lauren, Burberry, Urban Outfitters, i-D magazine, Elle magazine, Vice magazine and many more. During this unit, you'll also work on a portfolio of professional development planning, including your CV and LinkedIn profile.

• Study Abroad (optional)

  This study abroad option offers you the opportunity to undertake study at a partner institution, in order to experience a different cultural environment. During this unit, you'll also work on a portfolio of professional development planning, including your CV and LinkedIn profile. Recent exchange partners for this option have included the Amsterdam Fashion Institute (Netherlands), IED Milan (Italy) and UTS Sydney (Australia).

The third year enables you to synthesise your skills, to specialise your projects in areas that interest you the most, and which best support your career aspirations.

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

• Innovation for Industry

  Develops specialist knowledge of fashion promotion research and development processes through the creation of an innovative product, service or concept, which can relate to a specific brand/s, retail space, or environment.

• Final Major Project

  The course concludes with the final major project unit which provides you with an opportunity to consolidate a systematic body of knowledge, utilising specialist skills gained across all promotional activities.

• Option 1: Dissertation

  This consists of a substantial period of sustained, individually negotiated research on a subject likely to be related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.
  

• Option 2: Research Theory and Practice

  This unit comprises of two elements, which represent the theory and practice of communicating research. Research is gathered, collated, synthesised and analysed and then an article/essay is written which crystallises the findings through the presentation of an argument or debate into a topic. This is written as if for a specific publication, the suitability of which is part of the research undertaking.