Photography Business Online Bundle, 12 Courses

Receive Lifetime Access to Course Materials, so you can review at any time.

The Photography Business Bundle consists of 12 courses, below is a summary of each course:

Module 1: Learn Digital SLR Camera

Unit 1: Introduction to Photography

• Understand the professional settings
• Setting your dioptre
• Adjusting your burst mode
• Adjusting your white balance settings
• Metering settings
• Exposure compensation mode
• What is histogram and how to use it
• How you camera is focusing
• Adjusting the focal points
• Setting your file capture
• Raw & jpeg explained in detail
• Using bracketing to enhance your photo’s
• Types of cameras
• Multi exposures
• Setting colour and tone
• Sharpness settings
• ISO explained
• Camera bags and cases
• Tripod options and squeeze grips
• Different types of Flashes
• How to choose a good camera
• Types of lenses

Unit 2: Understanding Exposure

• Manual settings
• ISO settings
• Pixels
• F-Stops
• Camera Speed
• White balance
• Putting the settings into practise
• Understanding aperture
• Settings for different camera makes

Unit 3: Landscape Photography

• Equipment
• Proper planning
• How to capture the best shots
• Ideas for your shots
• Picking the best scenery
• Technical settings
• What makes a good landscape photo

Unit 4: Night Photography

• Equipment
• Settings
• different types of shoots
• Tips and tricks

Unit 5: Travel Photography

• Planning
• Equipment
• Types of shoots
• Tips and techniques

Unit 6: Cruise Ship Photography

• Travel Tips
• Types of lenses
• Photos with different lenses
• How to get interesting photos
• Settings to get the best shoots

Unit 7: Part A Studio Photography

• Setting up your studio
• Equipment
• Studio shoots

Unit 7: Part B Professional Studio

• Visit to award winning David Oliver's studio
  

Unit 8: Fine Art Photography

• How to see great shots
• Setting up
• Techniques and settings

Unit 9: Portrait Photography

• Planning your shoots
• Techniques
• Pro settings
• Tips and tricks
• Types of portraits
• Black & white

Unit 10: SLR Video Photography

• How to use your SLR camera to shoot a movie
• High Definition Video
• What a short film being shot

Unit 11: Aerial Photography

• Helicopter shoot
• Equipment required
• Types of lenses
• How to get the best shoots
• Use of a helicam
• Photos with different lenses
• How to get interesting photos
• Settings to get the best shoots

Unit 12: Fashion Shoot

• Importance of research and resources
• Location and logistics
• Borrow what you need
• Get your team together
• Importance of planning
• Organisation of photography gear
• Stick to schedule
• Model release
• Shooting in raw
• Portfolio of your work
• Best tips

Module 2: Professional Photography

Unit 1: Different types of photography explained

We cover 20 different types of photography and examples of the types of photo's that they capture, the type of equipment that they use and how they go about getting their images.

• Wildlife photography
• Fine art photography
• Business photography
• Commercial product photography
• Stock photography
• Photojournalism photography
• Event photography
• Food photography
• Sports photography
• Underwater photography
• Landscape photography
• Interior design photography
• Paparazzi photography
• Wedding photography
• Aeriel photography
• Portrait photography
• Real-estate photography
• Travel photography
• Fashion photography
• Glamour / model / dance photography

Unit 2: How to set up your photography business

The important steps of setting up your new business:

• Setting up at home
• Developing an outdoor studio
• Interview with a new photographer
• Developing portfolios
• Setting up freelance
• Knowing your camera
• Developing your style
• How do you charge for your work
• How much can you charge?
• Understanding lenses
• Picture framing

Unit 3: Advanced Photographic techniques

Advanced techniques that every good photographer should know. We show you how to use these techniques to help grow your business. Some of the topics covered include:

• Understanding your histogram
• Tips for using your flash
• Tips for getting good shots
• Colour management
• Mirror up settings for landscape
• How to choose a good digital camera
• The importance of getting good highlights
• Correctly using your ISO
• Using exposure compensation
• File rescue software
• Keeping up technically
• Sample of movie shot by an HD SLR camera

Unit 4: How to promote your business

Everything you need to know about promoting your product and the different types of methods that you can use. We go over the marketing techniques that you need to know to make your business successful. Some of the topics discussed are:

• Jpeg and raw files
• Turning you into a marketable product
• Building your own website
• Photographers shared websites
• Stock photography
• Stock Libraries
• Having a professional photography website made
• Buying a pre-made template website

Unit 5: Making your business legal

All the steps that you need to follow to make your business legal

• Making your business legal
• Registering your business name
• Developing your logo
• Sole Trader or company?
• Photographers insurance
• Develop your business to re-sell
• Business policies
• Developing goodwill
• What rights does your customer have over your photos?
• Storing your photos
• What can you photograph legally
• Holding accounts
• Developing a code of practice
• Investing in your portfolio

Unit 6: Marketing masterclass session one

How to market yourself professionally. We go into great detail on how you can catapult your business growth by explaining a number of successful strategies.

• Developing your business mindset
• Getting your image right
• Your Business colours
• Business stationary
• Bullet proofing your customers
• Customer loyalty programs
• Customer mix
• Unique selling position-how to sell your self
• Emotional buying
• Designing your customers experience
• Customer profiling
• Focus on marketing
• Your hourly costs to run your business
• Business financial advice

Unit 7: Marketing masterclass session two

• How to write hypnotic sales copy. We also go over in great detail how to develop yellow pages ads that work.
• We also show you how to write a detailed business plan.
• How to set goals and achieve business success.

Unit 8: Marketing masterclass session three

How to create your own products so you can make money from Digital Photography. Some of the topics covered are:

• Developing photography products
• Photographic albums
• Video slide shows
• Producing books
• Canvas Prints
• Gift Certificates
• Oil Portraits
• Story board prints
• Photo collage
• Family portrait packages
• This video also includes an interview with David Oliver a Master Photographer (one of only 5 in the world) He shares his insights, experience and what it takes to be a successful photographer, this is one of the most interesting and important interviews in the whole course.
  
  

Resources Including All Business Templates

• Study instructions
• Photography 12 point business plan template
• Marketing/sales letter templates
• Colour management chart
• Invoice template
• Plus more

Module 3: Photoshop Techniques

Unit 1: Selection Tools

In this lesson you will learn some of the best functions of Photoshop.

• Which tools to use for what shape
• How to adjust photos using a photo filter
• How to fix up faces
• Various layering techniques
• How to edit a photo
• How to create a montage page

Unit 2: How To get a magazine look in your photos

• Duplicat images
• Filters
• Blur tool
• Brightness
• Contrast
• Tools
• Techniques

Unit 3: Rescuing a Photo

• Which tools to use
• How to adjust photos
• How to use contrasting tools

Unit 4: Fixing Up Faces

• How to fix up faces
• How to use the Lasso tool
• Adjusting images
• How to whiten teeth
• How to fix a droopy eye

Unit 5: Layering

• Techniques
• Tools
• Contrast
• Brightness
• Filters

Unit 6: Creating a Montage Page

• Tools
• Techniques
• Backgrounds
• Sizes

Unit 7: Adjusting Photos

• Filters
• Marque tool
• Colours
• Adjust tools

Course 1 - Communication strategies Online Course

• The big picture
• Understanding communication barriers
• Paraverbal communication skills
• Non verbal communication
• Speaking like a STAR
• Listening skills
• Asking good questions
• Appreciative inquiry
• Mastering the art of conversation
• Advanced communication skills

Course 2 - Entrepreneurship Online Course

• Deciding on the type of business
• What is the market/competition like
• Basics of starting a business
• Create a business plan
• Get financing
• Hire employees
• Training employees
• Market the business
• Run the business
• Grow the business

Course 3 - Negotiation Skills Online Course

• Understanding negotiation
• Getting prepared
• Laying the groundwork
• Exchanging information
• Bargining
• About mutual gain
• Closing
• Dealing with difficult issues
• Negotiating outside the boardroom
• Negotiating on behalf of someone else

Course 4 - Personal Branding Online Course

• Defining yourself
• Controlling and developing your image
• Personal and professional influences
• Sharpening your brand
• Appearance matters
• Social media
• Brand management during a crisis
• Branding personality traits

Course 5 - Project Management Online Course

• Key concepts
• Initiation
• Planning
• Planning tools
• Executing the project
• Maintaining and controlling the project
• Closing out

Course 6 - Internet Marketing fundamentals Online Course

• SWOT analysis in marketing
• Marketing research
• Real time marketing
• Brand management
• Social media
• SEO basics
• Website characteristics
• Capturing leads
• Campaign characteristics

Course 7 - Business acumen Online Course

• Seeing the big picture
• KPI's
• Risk management strategies
• Recognizing learning events
• You need to know these answers more
• Financial literacy
• Business acumen in management
• Critical thinking in business
• Key financial levers

Course 8 - Overcoming sales objections Online Course

• Three main factors
• Seeing objections as opportunities
• Getting to the bottom
• Finding a point of agreement
• Have the client answer their own objection
• Deflating objections
• Unvoiced objections
• The five steps
• Dos and don'ts
• Sealing the deal

Course 9 - Body Language basics Online Course

• Communicating with body language
• Reading body language
• Body language mistakes
• Gender differences
• Nonverbal communication
• Facial expressions
• Body language in business
• Lying and body language
• Improve your body language
• Matching your words to your movement

• 12 months tutor support
• Email student support with any questions you have about the course
• Tutor Support gives you the benefit of two-way conversation on any of the topics covered