Fashion Product Management

Course

In Barcelona (Spain)

Price on request

Call the centre

Description

  • Type

    Course

  • Location

    Barcelona (Spain)

  • Start date

    July 2024

A practice-based, creative program in which you’ll learn to use analytical and other methods to optimise every aspect of a collection, from the initial concept to the final customer.

In this Fashion Product Management Summer Program , taught in English, you’ll acquire the tools and techniques you need to develop innovative fashion product management strategies based on positioning and specific brand values.

You’ll find out which factors you need to consider in the product's lifecycle, from the initial concept to the day the customer receives it: the scope of the offer, the style of the collections, the level of innovation in the same, the choice of price, process time management and final quality.

The classes, modules and exercises emulate the management of a professional fashion project and the process involved. The program includes classes on theory, case studies, workshops and talks given by professionals working in the sector.

Facilities

Location

Start date

Barcelona (Spain)
See map
Biada, 11, 08012

Start date

Jul-2024Enrolment now open

About this course

This is a very useful program for a variety of professional profiles, depending on your goals:

Fashion design and marketing graduates who want to further their knowledge of the fashion product and open the doors to this professional sector.
Retail, commercial and sales managers who want to differentiate and develop their skills.
Creative talents working in a variety of sectors (graphic, interior and product designers) who want to expand and specialise to offer their clients something different.
Product and production managers, logistics and sales planners who want a more global vision of fashion and a comprehensive understanding of what goes into creating trend-targeted collections to making them a success.
Visual managers and agencies who want a broader strategic vision of the product, in-store product placement, how and whether it can be adapted to the consumer's needs.

This program gives you a comprehensive overview of fashion product management while leaving no stone unturned. Combine creativity with strategy in this highly sought-after specialisation, and add another feather to your professional cap, one that makes the difference.

Live this English-learning experience on the IED campus in Barcelona, where students from all over the world meet and exchange ideas.

This intensive program includes talks by industry professionals, dynamic classes to give you a realistic taste of the market, numerous practical exercises, and workshops where you can put what you’ve learned into practice

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Subjects

  • Design
  • Innovation
  • Fashion Management
  • Project
  • Product Design
  • Product Management
  • Fashion Product

Course programme

CULTURAL AREA

The fashion system

Trend analysis and styling

Editorialising fashion products

A critical history of fashion



STRATEGIC AREA

Strategic marketing

Product strategy

Efficiency analysis

Style codes

Individuality

Sustainable fashion products



TECHNICAL AREA

Design

Product processes

Purchasing, logistics and suppliers

Merchandising plan

Product analysis and guidelines

Product retailing and product management

Product communication



PROJECT AREA

Mystery product shopping

Trend analysis

The definition of style

Strategic product project

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Fashion Product Management

Price on request