Feature Writing

For newcomers to all aspects of feature writing, whether technical, consumer, in-house or online, and those with only a basic knowledge. Ideal for those working in PR. This is a split workshop so delegates can prepare and write a feature, on which the tutor will give detailed assessment on the final day. Includes:

- Getting an idea and developing it
- Researching and interviewing
- Targeting it at your readers
- Writing different styles of intros and conclusions
- Structuring a feature to keep readers interested
- Selecting your material: what to use and what to omit
- Generating and using good quotes
- Conveying technical stories in an interesting way
- Using language for effect

Not for: Experienced feature writers