Financial public relations

How to create and maintain public and stakeholder awareness of financial performance and growth potential.

- How the financial services sector works

- Rules and regulations governing financial markets

- The main audiences

- What investors, brokers and analysts and regulators do

- Financial statements and how to interpret them

- The meaning of different ratios and valuations

- How to handle price-sensitive information

- Accounting jargon, such as EBIT and EBITDA

- The importance of financial figures to your audiences

- Using numbers to communicate keys messages

- Communicating bad news

- Annual report and accounts production issues

- Communicating outside the annual financial calendar

- Using communications to build investor trust