General Management Concentration

To steer any business towards success, you must first understand the business inside out.

The Bachelor of Business Administration program is a four-year undergraduate degree that allows you to select a concentration that suits your interests and career goals. As a graduate of this degree, you will be able to gain advanced standing towards appropriate professional designations.

The General Business Management concentration is available to those students who are pursuing a broader perspective of the business world, without focusing specifically upon any one area of administration. While these students will not develop an in-depth understanding of one of the four areas of concentration, they are expected to have an acceptable understanding of Marketing, Human Resources Management and International Business Management. The General Business Management Concentration consists of the standard lower-level and upper-level course requirements.

It also requires students to complete no less than two courses from Marketing, Human Resources Management and International Business Management.

The General Business Management concentration allows students to work in a diverse industry of versatile management careers. Companies are constantly looking for graduates with integrative skills to be prepared for the challenging tasks of conducting business in the different areas of the industry.