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Global Máster en Marketing Digital & e-Commerce
Master
Blended learning in Madrid ()
Description
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Type
Master
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Methodology
Blended
In recent years, we have witnessed how marketing has evolved in terms of audiences: more personalized, more effective and with a sense of agility never seen before. This has happened because consumers today demand quality, speed, efficiency... A complete experience. And companies must rise to the challenge.
The current digital environment requires decisive professionals, strategists and knowledgeable about the latest trends and technologies to adapt business models so that they do not disappear due to lack of vision. A profile with social skills, innovative and different from what was required until now.
The Global Master in Digital Marketing and E-Commerce, taught in a Hybrid format, is an innovative and powerful program that will effectively train you in the direction and management of Marketing and Electronic Commerce. Thanks to a practical and professionally oriented methodology, you will discover how to comprehensively address all strategic and operational aspects in order to design and manage the digital route that organizations or your own businesses require.
Become the key to the success of organizations thanks to your effective management of Digital Marketing and e-commerce.
Reviews
Subjects
- E-commerce
- E-marketing
- Marketing
- Marketing Management
- Digital Marketing
- Global
Course programme
Module 1
Online marketing and advertising strategy
Introduction to online marketing and Innovation (3 ECTS):
Processes and methodologies: design thinking, Lean Startup, Agile (2 ECTS)
Digital advertising (4 ECTS)
Web Design and Usability (4 ECTS)
Module 2
Positioning, social and analytical strategy
Search engine optimization - SEO and SEM (5 ECTS)
Social Media Marketing(6 ECTS)
Module 3
E-commerce keys
Axes of E-commerce (2 ECTS)
E-mail marketing and affiliate marketing (3 ECTS)
Module 4
Global e-commerce management
Creation of e-commerce platforms (5 ECTS)
Relationship marketing and logistics (4 ECTS)
Module 5
Keys to digital business
Digital Analytics (4 ECTS)
Digital business plan (3 ECTS)
Module 6
Minor Online (10 ECTS)
Module 7
Final Master's Project (15 ECTS)
Global Máster en Marketing Digital & e-Commerce