Course not currently available

Global Máster en Marketing Digital & e-Commerce

Master

Blended learning in Madrid ()

Price on request

Description

  • Type

    Master

  • Methodology

    Blended

Course in Spanish

In recent years, we have witnessed how marketing has evolved in terms of audiences: more personalized, more effective and with a sense of agility never seen before. This has happened because consumers today demand quality, speed, efficiency... A complete experience. And companies must rise to the challenge.
The current digital environment requires decisive professionals, strategists and knowledgeable about the latest trends and technologies to adapt business models so that they do not disappear due to lack of vision. A profile with social skills, innovative and different from what was required until now.
The Global Master in Digital Marketing and E-Commerce, taught in a Hybrid format, is an innovative and powerful program that will effectively train you in the direction and management of Marketing and Electronic Commerce. Thanks to a practical and professionally oriented methodology, you will discover how to comprehensively address all strategic and operational aspects in order to design and manage the digital route that organizations or your own businesses require.
Become the key to the success of organizations thanks to your effective management of Digital Marketing and e-commerce.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • E-commerce
  • E-marketing
  • Marketing
  • Marketing Management
  • Digital Marketing
  • Global

Course programme

Module 1

Online marketing and advertising strategy

Introduction to online marketing and Innovation (3 ECTS):

Processes and methodologies: design thinking, Lean Startup, Agile (2 ECTS)

Digital advertising (4 ECTS)

Web Design and Usability (4 ECTS)

Module 2

Positioning, social and analytical strategy

Search engine optimization - SEO and SEM (5 ECTS)

Social Media Marketing(6 ECTS)

Module 3

E-commerce keys

Axes of E-commerce (2 ECTS)

E-mail marketing and affiliate marketing (3 ECTS)

Module 4

Global e-commerce management

Creation of e-commerce platforms (5 ECTS)

Relationship marketing and logistics (4 ECTS)

Module 5

Keys to digital business

Digital Analytics (4 ECTS)

Digital business plan (3 ECTS)

Module 6

Minor Online (10 ECTS)

Module 7

Final Master's Project (15 ECTS)

Global Máster en Marketing Digital & e-Commerce

Price on request