Google Adwords
Course
Online
Discover how Google AdWords work!
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Type
Course
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Level
Beginner
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Methodology
Online
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Class hours
120h
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Duration
Flexible
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Start date
Different dates available
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Online campus
Yes
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Support service
Yes
The online Google Adwords course is designed to teach you techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Pay per click training
- Advertising
- Marketing
- Marketing Mix
- Marketing Tools
- Marketing Analysis
- Marketing Campaign
- Marketing Research
- Marketing Strategy
- Marketing Network
Teachers and trainers (1)
Dawn McGruer
Head Tutor / Director
Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 16 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
Course programme
120 minutes – 24/7 access to your coursesBUY NOW & Start learning straight away!
The Online Google AdWords training course is designed to teach you basic techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.
In this online training course, participants will learn how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Participants can immediately apply what they learned and get started with their own AdWords campaign.
AdWords training materials include a student workbook that makes a great reference tool for learners,
Start designing your own AdWords campaign today!
Course OutlineSession One: Course OverviewSession Two: Understanding AdWords Lingo
- First Up, SEO
- AdWords Defined
- How PPC Works
Session Three: Creating an AdWords Strategy
- Planning
- Choosing Keywords
- Getting Good with Keywords
- Long Tail and Short Tail
- Understanding Ad Groups
Session Four: Creating a PPC Campaign
- Setting Your PPC Budget
- The Quality Score
Session Five: Designing Your Ads
- Choosing Your Language
- Persuasive Techniques
- Keeping Your Eyes Open
- Structuring your Ad
Session Six: Looking at Success
- Understanding Key Metrics
- Higher Clickthrough Rates (CTR) Help
- Setting Up Split Tests
- Using Google’s Display Network (GDN)
- When to Ask for Help
Google Adwords