Google Analytics

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Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

Course Description
Google Analytics is the most widely used Analytics platform for businesses in the word. It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data.
Without Google Analytics marketing and operations related to company websites would be pure guess work. With the use of this software companies can grow and formulate strategies for marketing, operations and sales.
This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioural data, audience conversion and will have an extremely well-rounded knowledge base with this software.
Remember, being proficient in Google Analytics will easily set you apart in the job market.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Requirements
Our training works on all devices including Mobile phones, IPad’s, Android tablets, Macs and PC
For the best viewing experience on our state-of-the-art eLearning platform we recommend an internet connection of 10Mbps or better. Please also use Google Chrome or Mozilla Firefox as your browser with Adobe Flash Player.

Certification Details
In order to earn your certification, you’ll sit an online exam. We provide interactive quizzes after each module to ensure you're fully prepared for the real thing. Once you've passed with at least 80%, you'll be awarded your certificate.
Got a question about exams? Contact our course advisors. We’re happy to help!

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Subjects

  • Strategic Management
  • Database
  • Operating Systems
  • Marketing
  • Sales Techniques
  • Digital Marketing
  • Web Marketing
  • Business management
  • Google analytics
  • API management

Course programme

Module 1: Introduction to Google Analytics

  • 1.0 Intro Definitions Pt 1
  • 1.1 Intro Definitions Pt 2
  • 1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

  • 2.0 Build Analytics Infrastructure
  • 2.1 Setting Up Conversion Data
  • 2.2 Input New Users
  • 2.3 Setting Up Conversion Data
  • 2.4 Examine Extra Points

Module 3: Basics of Google Anayltics

  • 3.0 Basic Features
  • 3.1 Dashboard
  • 3.2 Shortcuts
  • 3.3 Adding a Dashboard
  • 3.4 Sharing Reports
  • 3.5 Alerts
  • 3.6 Realtime Analytics
  • 3.7 Standard Reports
  • 3.8 Views

Module 4: Reports in Google Analytics

  • 4.0 Acquisitions Intro
  • 4.1 All Traffic Aquasitions
  • 4.2 Acquisitions Overview
  • 4.3 Acquisition Channels
  • 4.4 Cross Development
  • 4.5 All Referrals
  • 4.6 Campaign
  • 4.7 Keywords
  • 4.8 Social
  • 4.9 Webmaster Tools

Module 5: Behavioral Reports

  • 5.0 Behavioral Reports Intro
  • 5.1 Dimensions
  • 5.2 Content Drilldown
  • 5.3 Landing Pages
  • 5.4 Exist Pages
  • 5.5 Events
  • 5.6 Event Flow Report
  • 5.7 Working with Events
  • 5.8 Site Search Report
  • 5.9 Working Site Report
  • 5.10 Site Search 2
  • 5.11 Site Search 3
  • 5.12 Behavior Flow Report
  • 5.13 Site Speed
  • 5.14 Using Site Speed Search
  • 5.15 Page Timings
  • 5.16 Speed Suggestions
  • 5.17 User Timing Adsense
  • 5.18 Experiments
  • 5.19 Inpage Analytics

Module 6: Audience

  • 6.0 Audience Reports
  • 6.1 Location Report
  • 6.2 Language
  • 6.3 Behavior
  • 6.4 Frequency Recency
  • 6.5 Engagement Report
  • 6.6 Technology Reports
  • 6.7 Mobile Reporting
  • 6.8 Demographic Report
  • 6.9 Interests
  • 6.10 Visitor Flow Chart

Module 7: Conversions

  • 7.0 Intro
  • 7.1 Funnel Visualization
  • 7.2 Goal Flow Report
  • 7.3 Reverse Goal Path
  • 7.4 Goal URLs
  • 7.5 Ecommerce Reports
  • 7.6 Product Performance Reports
  • 7.7 Transactions Report
  • 7.8 Time to Purchase Report
  • 7.9 Multi-channels Funnels Report
  • 7.10 Assisted Conversion Report
  • 7.11 Top Conversion Paths Report
  • 7.12 Time, Log & Path Length Report
  • 7.13 Attribution Report & Model Comparison Tool
  • 7.14 Conclusion

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Google Analytics

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