Google Analytics

Google Analytics is a Google Analytics is a free website analytics service offered by Google that gives you insights on your website visitors and usage. Simply said, Google Analytics (GA) is a free tracking tool through which you can measure the ROI of your online marketing. Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. This code is a small snippet of JavaScript code that runs in the user's browser when they visit those web pages. Some of the typical questions answered through Google Analytics are: how many people visit my website, where do my visitors live and what is their demographics, do I need a mobile-friendly website, what websites/sources/channels send traffic to my website, what marketing tactics drive the most traffic to my website, which pages on my website are the most popular, how many visitors have I converted into leads or customers,where did my converting visitors come from and go on my website, and so on. Thus, Google Analytics enables online/ecommerce businesses to segment their visitors, study traffic trends, and optimize conversion funnels - among many other functions. The business owners can take critical decisions based on GA analysis and can enhance & optimize their customers journey.