Google Analytics Workshop

Describe how Google Analytics works and install the tracking code on a website. Understand the Google Analytics interface and customise it for your needs. Decide what are the key reports for a website. Customise reports and use good practice reporting techniques. Track Campaigns. Track file downloads and exit links. Track defined website goals. Suitable for: This workshop is primarily intended for staff tasked with managing website performance through Google Analytics and who need to liaise with technical web teams, efficiently analyse their important website metrics, and present reports to management that communicate key findings effectively to leverage actionable decisions.