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Grado en Marketing y Comunicación Digital

Bachelor's degree

In Madrid ()

Price on request

Description

  • Type

    Bachelor's degree

Course in Spanish

We live in a brand new world, a world full of brands fighting for a place in your heart. Either you love them or you hate them. And if you are one of the first, the University Degree in Marketing and Digital Communication is for you.

With digitization, we receive thousands of impacts from brands without the need to leave home and the content we consume on a daily basis is increasingly conditioned by it. In a collapsed market, only the most prepared are capable of standing out. For this reason, more and more companies are looking for digitally oriented profiles in the labor market to help them place their brand at the top.

The University Degree in Marketing and Digital Communication prepares you to stand out, to take a brand to the top. You will learn to develop any function related to marketing with a clearly digital-oriented training.

In addition, our mentions will boost your expertise even more, since you will have the opportunity to develop skills that companies need and that not all professionals are capable of mastering.

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Subjects

  • Marketing
  • Marketing Management
  • Digital Marketing
  • Market
  • Digital Communication

Course programme

1st YEAR

Marketing Fundamentals - 6 ECTS

Foundations of Mathematics - 6 ECTS

Business Management - 6 ECTS

Professional Skills - 6 ECTS

Information and Communication Technologies - 6 ECTS

English - 6 ECTS

Fundamentals of Statistics - 6 ECTS

Innovation and Creativity - 6 ECTS

Introduction to Economics - 6 ECTS

Sociology - 6 ECTS

2nd YEAR

Analysis of the Economic Environment- 6 ECTS

Statistics and data analysis - 6 ECTS

Strategic Marketing - 6 ECTS

Digital Marketing - 6 ECTS

Mathematics Applied to Management - 6 ECTS

Consumer behavior - 6 ECTS

Statistics and Data Visualization - 6 ECTS

Fundamentals of Public Relations - 6 ECTS - 6 ECTS

Introduction to law - 6 ECTS

Web technology and databases - 6 ECTS

3rd YEAR

Digital Law - 6 ECTS

Market Research - 6 ECTS

Search Engine Marketing - 6 ECTS

Multimedia and Graphic Design - 6 ECTS

User experience - 6 ECTS

Finance for marketing- 6 ECTS

Content Marketing - 6 ECTS

Marketing Intelligence and CRM - 6 ECTS

Advertising and Digital Public Relations - 6 ECTS

4th YEAR

Audience analysis and digital metrics - 6 ECTS

Community management in digital environments - 6 ECTS

Project management - 6 ECTS

Logistics and operations - 6 ECTS

Direct marketing - 6 ECTS

Elective 1 - 6 ECTS

Elective 2 - 6 ECTS

Elective 3 - 6 ECTS

Final Degree Project - 12 ECTS

Grado en Marketing y Comunicación Digital

Price on request