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Grado en Marketing y Comunicación Digital
Bachelor's degree
In Madrid ()
Description
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Type
Bachelor's degree
We live in a brand new world, a world full of brands fighting for a place in your heart. Either you love them or you hate them. And if you are one of the first, the University Degree in Marketing and Digital Communication is for you.
With digitization, we receive thousands of impacts from brands without the need to leave home and the content we consume on a daily basis is increasingly conditioned by it. In a collapsed market, only the most prepared are capable of standing out. For this reason, more and more companies are looking for digitally oriented profiles in the labor market to help them place their brand at the top.
The University Degree in Marketing and Digital Communication prepares you to stand out, to take a brand to the top. You will learn to develop any function related to marketing with a clearly digital-oriented training.
In addition, our mentions will boost your expertise even more, since you will have the opportunity to develop skills that companies need and that not all professionals are capable of mastering.
Reviews
Subjects
- Marketing
- Marketing Management
- Digital Marketing
- Market
- Digital Communication
Course programme
1st YEAR
Marketing Fundamentals - 6 ECTS
Foundations of Mathematics - 6 ECTS
Business Management - 6 ECTS
Professional Skills - 6 ECTS
Information and Communication Technologies - 6 ECTS
English - 6 ECTS
Fundamentals of Statistics - 6 ECTS
Innovation and Creativity - 6 ECTS
Introduction to Economics - 6 ECTS
Sociology - 6 ECTS
2nd YEAR
Analysis of the Economic Environment- 6 ECTS
Statistics and data analysis - 6 ECTS
Strategic Marketing - 6 ECTS
Digital Marketing - 6 ECTS
Mathematics Applied to Management - 6 ECTS
Consumer behavior - 6 ECTS
Statistics and Data Visualization - 6 ECTS
Fundamentals of Public Relations - 6 ECTS - 6 ECTS
Introduction to law - 6 ECTS
Web technology and databases - 6 ECTS
3rd YEAR
Digital Law - 6 ECTS
Market Research - 6 ECTS
Search Engine Marketing - 6 ECTS
Multimedia and Graphic Design - 6 ECTS
User experience - 6 ECTS
Finance for marketing- 6 ECTS
Content Marketing - 6 ECTS
Marketing Intelligence and CRM - 6 ECTS
Advertising and Digital Public Relations - 6 ECTS
4th YEAR
Audience analysis and digital metrics - 6 ECTS
Community management in digital environments - 6 ECTS
Project management - 6 ECTS
Logistics and operations - 6 ECTS
Direct marketing - 6 ECTS
Elective 1 - 6 ECTS
Elective 2 - 6 ECTS
Elective 3 - 6 ECTS
Final Degree Project - 12 ECTS
Grado en Marketing y Comunicación Digital