Graphic Design - BA (Hons)

Year One

These two year-long modules run side by side.

The Fundamentals of Graphic Design (100 credit points)

Learn about, and begin to practise, the process behind effective graphic design. Focus on topics such as typography, image-making, branding, packaging, editorial design, illustration, and film or animation. You’ll also produce a portfolio – from a seven-week workshop rotation – that includes screen and analogue printing, photography, visualisation, design and layout, paper craft and bookbinding, and Adobe Photoshop, InDesign and Illustrator.

Design in Context 1 (20 credit points)

You’ll be given an introduction to the history of graphic design, from the Renaissance to the present day. Study the factors that have shaped graphic design and the role that this discipline has played in spreading ideas. Through lectures, seminars and tutorials, increase your understanding of relevant issues and controversies. You’ll also cover research methods, writing, and analytical skills.

Year Two

These two year-long modules run side by side.

Exploring the Professional Context and Personal Direction (100 credit points)You’ll build on your Year One experimentation, creative skills, and techniques. You’ll engage with tutor-written briefs, live industry projects, and both negotiated and competition briefs. In order to identify your personal strengths and interests – and your own identity as a designer – you’ll also explore the varied strands of contemporary graphic design practice.

Design in Context 2 (20 credit points)

This historical and theoretical module will prepare you for your final year dissertation. Upon completion, you will be able to identify characteristics of graphic design through reference to other creative practices and media forms. You will develop your writing and presentation skills, and study a range of current issues in visual culture to generate ideas for your dissertation.

Final year

Developing a Personal Portfolio (100 credit points) Through studio work, you’ll focus on independent learning and portfolio development and complete a number of projects. This includes professional membership schemes (ISTD student assessment scheme), student competitions (D&AD, RSA Student Design Awards, Creative Conscience Awards, YCN, Roses Student Awards), negotiated projects, and live briefs.

Design in Context 3: Dissertation (20 credit points)

Write a 5,000-word dissertation based on a subject relevant to visual culture that you can negotiate with tutors. You’ll study and write about this subject, applying the researching, critical thinking, and writing skills you have developed throughout the course.