Guerrilla Marketing School

Introduction 8 lectures 39:37 Introduction Guerrilla Marketing Through the Ages - a quick romp through history. A fun and fascinating journey through Guerrilla Marketing history. We'll visit ancient Greek prostitutes, puzzling Irishmen, the Roaring 1920's, a giant ostrich egg and witness the birth of viral marketing. Case Studies

• Gain invaluable and useable lessons, insights and tips as I share the inside scoop on successful case studies including:
• The most effective PR stunt in British UK History (FHM)
• How to launch the world's best selling small car on a shoestring (MINI Cooper)
• Inviting a new beauty regime for women (Dove)
• How Losing a sock can net you $1 million in free media coverage (SyFY)

Ingredients of a Guerrilla Marketing Idea The Secret Sauce! 11 ingredients you can use right now to help you develop an effective Guerrilla Marketing idea. Exploring The Creative Process The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass. Briefing 1: The Blank Sheet Create your own imaginary product from scratch. A fun, easy and effective creative exercise for you to try at home. Briefing 2: Launching Your Fictional Product Apply what you've learned and develop your very own Guerrilla Marketing Idea! An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product. Extra: When it doesn't go to plan.... It doesn't always go right but at least we can learn from mistakes. In this bonus segment we take a look at some notorious Guerrilla Marketing disasters. Introduction 8 lectures 39:37 Introduction Guerrilla Marketing Through the Ages - a quick romp through history. A fun and fascinating journey through Guerrilla Marketing history. We'll visit ancient Greek prostitutes, puzzling Irishmen, the Roaring 1920's, a giant ostrich egg and witness the birth of viral marketing. Case Studies

• Gain invaluable and useable lessons, insights and tips as I share the inside scoop on successful case studies including:
• The most effective PR stunt in British UK History (FHM)
• How to launch the world's best selling small car on a shoestring (MINI Cooper)
• Inviting a new beauty regime for women (Dove)
• How Losing a sock can net you $1 million in free media coverage (SyFY)

Ingredients of a Guerrilla Marketing Idea The Secret Sauce! 11 ingredients you can use right now to help you develop an effective Guerrilla Marketing idea. Exploring The Creative Process The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass. Briefing 1: The Blank Sheet Create your own imaginary product from scratch. A fun, easy and effective creative exercise for you to try at home. Briefing 2: Launching Your Fictional Product Apply what you've learned and develop your very own Guerrilla Marketing Idea! An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product. Extra: When it doesn't go to plan.... It doesn't always go right but at least we can learn from mistakes. In this bonus segment we take a look at some notorious Guerrilla Marketing disasters. Introduction Introduction Introduction Introduction Guerrilla Marketing Through the Ages - a quick romp through history. A fun and fascinating journey through Guerrilla Marketing history. We'll visit ancient Greek prostitutes, puzzling Irishmen, the Roaring 1920's, a giant ostrich egg and witness the birth of viral marketing. Guerrilla Marketing Through the Ages - a quick romp through history. A fun and fascinating journey through Guerrilla Marketing history. We'll visit ancient Greek prostitutes, puzzling Irishmen, the Roaring 1920's, a giant ostrich egg and witness the birth of viral marketing. Guerrilla Marketing Through the Ages - a quick romp through history. A fun and fascinating journey through Guerrilla Marketing history. We'll visit ancient Greek prostitutes, puzzling Irishmen, the Roaring 1920's, a giant ostrich egg and witness the birth of viral marketing. Guerrilla Marketing Through the Ages - a quick romp through history. A fun and fascinating journey through Guerrilla Marketing history. We'll visit ancient Greek prostitutes, puzzling Irishmen, the Roaring 1920's, a giant ostrich egg and witness the birth of viral marketing. A fun and fascinating journey through Guerrilla Marketing history. We'll visit ancient Greek prostitutes, puzzling Irishmen, the Roaring 1920's, a giant ostrich egg and witness the birth of viral marketing. A fun and fascinating journey through Guerrilla Marketing history. We'll visit ancient Greek prostitutes, puzzling Irishmen, the Roaring 1920's, a giant ostrich egg and witness the birth of viral marketing. Case Studies

• Gain invaluable and useable lessons, insights and tips as I share the inside scoop on successful case studies including:
• The most effective PR stunt in British UK History (FHM)
• How to launch the world's best selling small car on a shoestring (MINI Cooper)
• Inviting a new beauty regime for women (Dove)
• How Losing a sock can net you $1 million in free media coverage (SyFY)

Case Studies

• Gain invaluable and useable lessons, insights and tips as I share the inside scoop on successful case studies including:
• The most effective PR stunt in British UK History (FHM)
• How to launch the world's best selling small car on a shoestring (MINI Cooper)
• Inviting a new beauty regime for women (Dove)
• How Losing a sock can net you $1 million in free media coverage (SyFY)

Case Studies

• Gain invaluable and useable lessons, insights and tips as I share the inside scoop on successful case studies including:
• The most effective PR stunt in British UK History (FHM)
• How to launch the world's best selling small car on a shoestring (MINI Cooper)
• Inviting a new beauty regime for women (Dove)
• How Losing a sock can net you $1 million in free media coverage (SyFY)

Case Studies

• Gain invaluable and useable lessons, insights and tips as I share the inside scoop on successful case studies including:
• The most effective PR stunt in British UK History (FHM)
• How to launch the world's best selling small car on a shoestring (MINI Cooper)
• Inviting a new beauty regime for women (Dove)
• How Losing a sock can net you $1 million in free media coverage (SyFY)

• Gain invaluable and useable lessons, insights and tips as I share the inside scoop on successful case studies including:
• The most effective PR stunt in British UK History (FHM)
• How to launch the world's best selling small car on a shoestring (MINI Cooper)
• Inviting a new beauty regime for women (Dove)
• How Losing a sock can net you $1 million in free media coverage (SyFY)

• Gain invaluable and useable lessons, insights and tips as I share the inside scoop on successful case studies including:
• The most effective PR stunt in British UK History (FHM)
• How to launch the world's best selling small car on a shoestring (MINI Cooper)
• Inviting a new beauty regime for women (Dove)
• How Losing a sock can net you $1 million in free media coverage (SyFY)

Ingredients of a Guerrilla Marketing Idea The Secret Sauce! 11 ingredients you can use right now to help you develop an effective Guerrilla Marketing idea. Ingredients of a Guerrilla Marketing Idea The Secret Sauce! 11 ingredients you can use right now to help you develop an effective Guerrilla Marketing idea. Ingredients of a Guerrilla Marketing Idea The Secret Sauce! 11 ingredients you can use right now to help you develop an effective Guerrilla Marketing idea. Ingredients of a Guerrilla Marketing Idea The Secret Sauce! 11 ingredients you can use right now to help you develop an effective Guerrilla Marketing idea. The Secret Sauce! 11 ingredients you can use right now to help you develop an effective Guerrilla Marketing idea. The Secret Sauce! 11 ingredients you can use right now to help you develop an effective Guerrilla Marketing idea. Exploring The Creative Process The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass. Exploring The Creative Process The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass. Exploring The Creative Process The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass. Exploring The Creative Process The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass. The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass. The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass. Briefing 1: The Blank Sheet Create your own imaginary product from scratch. A fun, easy and effective creative exercise for you to try at home. Briefing 1: The Blank Sheet Create your own imaginary product from scratch. A fun, easy and effective creative exercise for you to try at home. Briefing 1: The Blank Sheet Create your own imaginary product from scratch. A fun, easy and effective creative exercise for you to try at home. Briefing 1: The Blank Sheet Create your own imaginary product from scratch. A fun, easy and effective creative exercise for you to try at home. Create your own imaginary product from scratch. A fun, easy and effective creative exercise for you to try at home. Create your own imaginary product from scratch. A fun, easy and effective creative exercise for you to try at home. Briefing 2: Launching Your Fictional Product Apply what you've learned and develop your very own Guerrilla Marketing Idea! An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product. Briefing 2: Launching Your Fictional Product Apply what you've learned and develop your very own Guerrilla Marketing Idea! An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product. Briefing 2: Launching Your Fictional Product Apply what you've learned and develop your very own Guerrilla Marketing Idea! An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product. Briefing 2: Launching Your Fictional Product Apply what you've learned and develop your very own Guerrilla Marketing Idea! An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product. Apply what you've learned and develop your very own Guerrilla Marketing Idea! An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product. Apply what you've learned and develop your very own Guerrilla Marketing Idea! An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product. Extra: When it doesn't go to plan.... It doesn't always go right but at least we can learn from mistakes. In this bonus segment we take a look at some notorious Guerrilla Marketing disasters. Extra: When it doesn't go to plan.... It doesn't always go right but at least we can learn from mistakes. In this bonus segment we take a look at some notorious Guerrilla Marketing disasters. Extra: When it doesn't go to plan.... It doesn't always go right but at least we can learn from mistakes. In this bonus segment we take a look at some notorious Guerrilla Marketing disasters. Extra: When it doesn't go to plan.... It doesn't always go right but at least we can learn from mistakes. In this bonus segment we take a look at some notorious Guerrilla Marketing disasters. It doesn't always go right but at least we can learn from mistakes. In this bonus segment we take a look at some notorious Guerrilla Marketing disasters. It doesn't always go right but at least we can learn from mistakes. In this bonus segment we take a look at some notorious Guerrilla Marketing disasters. The GMS Rough Guide to Brainstorming 2 lectures 00:00 9 Steps for Successful Brainstorming PDF download FREE PDF: The GMS Rough Guide to Brainstorming details the 9 Brainstorm aspects you cannot afford to ignore. Tried and tested over a decade, these techniques have driven actionable ideas for Fortune 500 clients such as: BMW, Unilever, HSBC, NBC and British Airways as well as for small businesses and individuals looking to break creative block. Onsite Workshop Overview PDF A short overview of Guerrilla Marketing School's onsite workshops for businesses both large and small. The GMS Rough Guide to Brainstorming. 2 lectures 00:00 9 Steps for Successful Brainstorming PDF download FREE PDF: The GMS Rough Guide to Brainstorming details the 9 Brainstorm aspects you cannot afford to ignore. Tried and tested over a decade, these techniques have driven actionable ideas for Fortune 500 clients such as: BMW, Unilever, HSBC, NBC and British Airways as well as for small businesses and individuals looking to break creative block. Onsite Workshop Overview PDF A short overview of Guerrilla Marketing School's onsite workshops for businesses both large and small. 9 Steps for Successful Brainstorming PDF download FREE PDF: The GMS Rough Guide to Brainstorming details the 9 Brainstorm aspects you cannot afford to ignore