How to Display Your Jewellery

THE IMPORTANCE OF DISPLAY IN PROMOTING YOUR WORK :

A stimulating and practical workshop on how to Promote, Highlight and Visually Merchandise your product effectively through Visual Display.

Teacher: Talya Coen. Display designer and Visual merchandiser.

The way you present your work to potential clients, buyers or press, plays a very important part in the success of promoting your product. By creating a visual display where your product stands out, and delivers your message across, you create interest, attract attention, and ultimately - increase sales.

In Part 1 : The Importance of Display, you will:

- Understand the power of display in promoting your product.
- Identify your customers, and ways to attract them.
- Discover your USP. (unique selling point).
- Look at ways to stand out at trade shows, and exhibitions.
- Find ways to sell more of your work through display.

Visual images and inspirational materials will accompany
all discussions.

In Part 2: Practical work with your product, you will:

- Have the opportunity work around your product .
- Plan your design.
- Gain knowledge on the use of color, lighting and props.
- Create a simple and effective display at an affordable budget.

Please bring along:

- your product.
- Any display materials you would like to use. (Textile, paper, etc’)
- Images, visuals or anything that inspire you.
- Any ideas you would like to develop.
Bringing examples of your past or present work is recommended.


Testimonials:

'At this xmas trade show it was my first opportunity to try a different style of displaying my jewellery. I was so pleased with the results. I kept remembering the things you spoke about and I found having a storyboard really helpful'. Alison Morris . Jeweller.


'Thank you so much for your interesting and inspiring workshop I feel as if I can now give into my imagination and
creativity when creating a display, and that its really is ok to be different!'