How to Name Your Brand

Your brand name is perhaps the most powerful organizational symbols that you own.
But many people try to articulate their brand even before they have fully defined it.
That’s a big mistake.
They often choose a name without considering important factors like longevity, differentiation, phonetics and the trademark ability.
A brand name is not merely a word, a phrase, or collection of words.
While it may not be the brand itself, a brand name is the main signal which consumers can instantly identify.
The brand name gives tangibility to an otherwise intangible concept.
It allows the audience to zero in and segregate your brand’s name from competitors by capturing and communicating your brand’s promise.