Internal Communications Masterclass

Henshall Centre

Short course

In London

£ 395 + VAT

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Description

  • Type

    Short course

  • Level

    Beginner

  • Methodology

    Inhouse

  • Location

    London

  • Duration

    1 Day

Learn why internal communications are vital to organisational success rather than the ‘poor relation’. They see how to deliver creative solutions against agreed objectives.

Facilities

Location

Start date

London
See map
Business Design Centre, 52 Upper Street, Islington, N1 0QH

Start date

On request

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Reviews

Subjects

  • Internal Communications
  • PR
  • Public Relations
  • Internal Audiences
  • Motivation
  • Media Channels
  • Teamwork
  • Team Development
  • Media Selection
  • Employee Motivation
  • Creative Solutions
  • Business Writing
  • Campaign Planning
  • PR Strategy
  • Press Release Writing
  • Media Relations
  • International Public Relations

Course programme

Course content

Why do Internal Communications Matter?

The role of internal communications and why they are important. How they link to PR, marketing and other communications disciplines.

Internal Audiences

How to identify different target audiences and their different motivations. How to use the ‘cycle of influence’ to plan a ‘communications journey’ for your audiences.

Media Selection

The pros and cons of different media channels. How to use blogs and wikis for internal audiences.

Great Employee Communications

Why some newsletters fail while others are ‘must-read’. How to create compelling content and use two-way communication.

Choosing your Channel

How to choose different communications methods (eg print, face to face, electronic) and styles for different situations. How the use of internal communications can make or break a crisis or controversial situation.

See related categories

Internal Communications Masterclass

£ 395 + VAT

The best Public Relations courses

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See all