Crisis Communications & Crisis Management
Short course
In London
Description
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Type
Short course
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Location
London
have a good understanding of the key elements in handling a crisis. Have an understanding of what to expect from the media in a crisis. know how to control the media during a crisis. How to develop your key messages and get them across. How to deal with challenging & negative questions. How to develop good strong personal communication skills. learn how to handle & control a crisis press conference & media interviews. Suitable for: Senior executives, planning and strategy teams, comms teams, senior management, CEO's and board members
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Location
Start date
Start date
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Course programme
Crisis Communications & Crisis Management
Crisis communications. You have 10 seconds to make a judgement call while everyone around is panicking.....what do you do?
Corporate history proves that how you respond in those vital early moments will probably decide the fate of your business.... Huge global names, that once loomed large, have disappeared without a trace because in the maelstrom they forgot one vital element ....how to handle the media.... They were so busy protecting their own personal interests they forgot to look after their public image and, as a result, they didn't survive.
Foolishly, for those who got it wrong, communications is the one area in crisis management that you can actually plan and rehearse.
There are some important fundamental principles that you can learn and practice and put into your chain of command so, whether your crisis turns out to be a storm in a commercial tea-cup or a full-scale hurricane, you will ensure that you are not one of the corporate ghost-ships that have sunk without trace.
We run an exciting crisis communications programme of team workshops which will put your top executives through the rigours of handling the media in a crisis, including:
- How to take control
- Message analysis and planning - what to say and not say
- Analysing the media's demands
- Press conferences - how and when to stage them
- Difficult media interviews - print, radio & TV.
Each course is tailored to your own corporate needs and can be designed around any specific crisis scenario.
Crisis Communications & Crisis Management