International Advertising BA (Hons) Top Up

The International Advertising course is designed for international students with a specific focus on advertising in an international context and incorporates the advanced study of at least one European language.

It will provide students with the opportunity to draw together previous studies and experience in order to develop their knowledge, understanding, critical-thinking and problem-solving in areas required by modern international marketing and advertising organisations. In addition it will also enable them to improve their communication, language, interpersonal as well as lifelong learning skills.

The International Advertising BA course of study typically covers the following:

• international marketing strategy;
• advanced English for business and management (for non-native speakers of English);
• strategic advertising management.

and options such as:

• communications psychology;
• creative advertising development;
• marketing communications;
• advanced language option.