International Design and Business Management (MDes)
Master
In Hong Kong (Hong Kong)
*Indicative price
Original amount in HKD:
158,400
Benefit from the knowledge of this Master to build and manage a technological business!
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Type
Master
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Location
Hong kong (Hong Kong)
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Duration
1 Year
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Start date
Different dates available
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Credits
36
Emagister adds to its catalog the Master in International Design and Business Management, which aims to prepare professionals who integrate design and technological value into the business.
ID&BM is a multidisciplinary specialism based on an integrative design thinking management approach, pulling together professional knowledge in the areas of design, business and technological fields to achieve "managing design as a competitive strategy" in an international business setting. Globalisation in business and education has rapidly diminished boundaries between countries, cultures, and economies. ID&BM will provide a ‘meeting point’ for students and faculties amongst the collaborative institutes from different regions of the world, which enables cross-cultural and -disciplinary project teams to solve and manage real-life design, business and technical problems. ID&BM is targeting intakes distributed across Hong Kong, mainland Chinese and international students, and across design, business and technological fields.
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Important information
Documents
- MDes Brochure
Facilities
Location
Start date
Start date
About this course
ID&BM aims to nurture "T-shaped professionals" with high-level competencies to better understand and manage global business dynamic and to function in and contribute to design-sensitive and technological-intensive business environments. These competences enable students to lead the transformation of their respective local enterprises and to challenge existing mindset in technological innovations, product and service designs from an integrative design thinking management approach. Ultimately, ID&BM aims to create an impact at the regional and global levels by meeting future talents demand of well balanced business developers, entrepreneurs, products and services innovators.
This specialism is aimed at preparing individuals to participate effectively in the design, implementation and comprehensive evaluation of projects, especially in a multi-disciplinary and multi-cultural team/ organisation environments. Specialisms in the MDes scheme gives students advanced design skills which go beyond the skills required by the industry to teach analytical, reflective and communication skills needed to turn Design into a strategic asset.
General Entrance Requirement: A Bachelor’s degree in Design, or Business, or Technological fields, or the equivalent in a related discipline preferably with 2 years relevant professional experience. English Language Requirement: A minimum score of IELTS overall band 6, or TOEFL 550 or iBT 80 is required if you are not an English native speaker and your Bachelor's awarding institution does not use English as the medium of instruction.
Exchange Programme: The programme provides ID&BM students an opportunity to study one semester (the second semester) in Northumbria University's MSc Multidisciplinary Innovation programme, to gain broader experiences and horizons in this domain. Double Degree Arrangement with Politecnico di Milano (MIP) Graduate School of Business: Starting academic year 2015/16, ID&BM students, upon completion of 36 credits, are eligible to apply for a double degree in one specific MIP's International Master's programme. The study in MIP consists of three phases, totalling of 60 ECTS. This arrangement not only enables students to achieve two Master's degrees from PolyU and MIP, but also to expand their network in Asia and Europe within a short amount of time.
We will be reaching out to you by email within 48 hours.
This is not at all a conversion programme. We do have design foundation subjects and one year period is too short for programme of this kind. To become a designer through a University education, you should consider a Bachelor's education in Design.
It depends on the disciplinary and professional background of the individual. Through the curriculum, students are able to learn together to nurture a new mindset and attitude where cross-disciplinary stimulation is the foundation of innovation. This will prepare graduates to take on project management and marketing related responsibilities in companies and industries that translate technology and user needs into design-led business opportunities or designed experience.
Reviews
Subjects
- Business and Management
- Cross Cultural
- Design
- Innovation
- Marketing
- International
- Project
- Technology
- Design techniques
- Design Methodology
Teachers and trainers (2)
Benny Leong
Assistant Professor
Sylvia Liu
Assistant Professor
Course programme
ID&BM begins with an intensive seven-week introduction to the Essential Knowledge in each of the three disciplines, then followed by a series of compulsory subjects which centers on corresponding theories and/or practices. In the second semester, the focus is on two team-based ID&BM Multidisciplinary Projects collaborated with private or public organizations, while students can choose elective subjects in design and business disciplines to enhance their individual career profile. Capstone Reflective Thesis synthesises the learning in ID&BM at the summer term.
Common Core Subjects (compulsory) (1 credits)
- SD5400 Vision and Change (1 credit)
Specialism Core Subjects (compulsory)
Theory/Method Subjects (15 credits)
- SD5151 Essential Design Theories and Concepts (2 credits)
- MM5001 Essential Business Theories and Concepts (2 credits)
- SD5152 Essential Integration of Technologies in Design & Business Innovation (2 credits)
- SD5163 Managing Value Creation (3 credits)
- SD5164 Lifestyles, Cultures and Innovation (3 credits)
- MM5251 Cross-cultural Management (3 credits)
Workshop Subjects (14 credits)
- SD5171 Multidisciplinary Project 1 - Research and Analysis (3 credits)
- SD5172 Multidisciplinary Project 2 - Solution Development (6 credits)
- SD5173 Capstone Reflective Thesis (5 credits)
Elective Subjects* (6 credits)
These will be drawn from regularly occurring subjects within the MDes Scheme, including:
- SD5001 Innovation Tools for Strategic Design (3 credits)
- SD5002 Design and Culture: Cultural Identity and Authorship (3 credits)
- SD5012 Future Context for Design
- SD5014 Consumer as Producer: Critical Trends in Product Development and Consumer Culture (3 credits)
- SD5015 Globalization and Design (3 credits)
- SD5018 Research and Analysis for Design (3 credits)
- SD5019 Design Criticism and Visual Arguments (3 credits)
- SD5021 Chinese Traditions and the 21st Century (3 credits)
- SD5022 Special Topics in Contemporary Design I (3 credits)
- SD5023 Special Topics in Contemporary Design II (3 credits)
- SD5104 Branding: From Local to Global Strategies (3 credits)
- SD5112 Strategic Design: Regional Case Studies (3 credits)
- SD5113 Strategies for Sustainable Product- Service Systems (3 credits)
- SD5201 Collaborative Design and Technology (3 credits)
- SD5202 Innovative Products and Services Development (3 credits)
- SD5215 Introduction to Ergonomics (3 credits)
- SD5216 Introduction to Intellectual Property: Fundamentals and Strategy (3 credits)
- AF5340 Finance and Accounting for Design Business
- MM5712 Marketing Management in China (3 credits)
- MM5761 Marketing Management (3 credit)
- MM578 Service Marketing (3 credits)
- MM588 Brand Marketing (3 credits)
* Remarks: Not all elective subjects are offered every year. Time table will be provided by individual MDes Specialism before academic year begins. Students should refer to MDes Scheme Definitive Scheme Document and may consult Specialism Leader when choosing electives.
Classes are normally held during daytime on weekdays, except some shared electives are delivered on weekday evenings and weekends. Each of the weekend subjects requires three weekends spread over 4–5 weeks.
Additional information
- Applications start: 26 Sep 2017
- First Round Review: 12 Dec 2017
- Webinar: 14 Dec 2017
- Application deadline: 30 Apr 2018
Type of Visa (for International Students)
People’s Republic of China and foreign nationals may join the full-time programme provided either they apply for and receive a Student VISA; or they may join the part-time programme if they are holding a valid work permit or dependent VISA from the Hong Kong Administrative Region Immigration Department. School of Design will provide assistance in this regard.
Tuition
HK$158,400 (non-local)/ HK$144,000 (local)
Initial Programme Fee
Non-local student HK$44,000 (10 credits x HK$4,400)/ Local student HK$16,000 (4 credits x HK$4,000)/
No scholarship is available for non-local students for 2018/19 admissions. For local residents, two types of financial aid are available through the Government's Student Finance Office: (1) Continuing Education Fund and (2) Extended Non-means-Tested Loan Scheme (ENLS).
International Design and Business Management (MDes)
*Indicative price
Original amount in HKD:
158,400