Consumer Behaviour Postgraduate Degrees

...Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to: understanding buyer behaviour enabling organisations to design innovative products creating effective communication... Learn about: Advanced Research, Social Psychology, Cognitive Psychology...

...Modules Core modules Marketing Management Contemporary Marketing Practices Global Marketing International Consumer Behaviour Marketing Research... Learn about: Marketing Management, International Management, Strategic Management...

... Neural Computation: Models of Brain Function Consumer Behaviour Understanding Individuals and Groups Social Neuroscience Social Cognition, Affect... Learn about: Business Psychology Seminars, Social Neuroscience, Neuroscience of Language...

... Consumer Behaviour and Marketing Research : teaches you how to think systematically and critically about consumer behaviour, and understand... Learn about: Innovation and Creativity, Business planning, International Marketing...

..., marketing strategy and planning, and consumer behaviour. You can also develop your own specialism by choosing optional modules in areas that interest... Learn about: English Language, Marketing Theory, Services marketing...

...On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing... Learn about: Marketing Communications, Global marketing, Consumer Behaviour...

...) Consumer Behaviour (15 credits) Data Science for Spatial Systems (15 credits) Decision and Risk (15 credits) Decision and Risk Analysis (15 credits) Group... Learn about: Business Strategy, Decision and Risk, Data science...

..., but these offer a good idea of what we teach. Compulsory Consumer Behaviour: To provide students with a critical understanding of 'consumer behaviour... Learn about: Decision Making, Consumer Behaviour, Marketing Communications...

... in their second year. Required Modules You are required to take: • International Marketing (15 credits) • Marketing Theory & Practice (15 credits) • Consumer... Learn about: Digital Marketing, International Marketing, Consumer Behaviour...

... projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour... Learn about: Consumer Behaviour, Global marketing, Marketing Practices...

...) and a research dissertation (60 credits). Core modules Consulting Psychology Talent Management Consumer Behaviour Business Psychology Seminars Influence... Learn about: Consumer Behaviour, Consulting Psychology, Talent Management...

...The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing... Learn about: Consumer Behaviour, Business Analytics, Marketing Strategy...

...Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness... Learn about: Consumer analysis, Purchase decisions, Consumer Behaviour...

... with an advanced science education. Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological... Learn about: Consumer Behaviour...

...Semester One Strategic Marketing Management Marketing Communications Consumer Behaviour and Research Research Methods and Scholarships German... Learn about: Project Management, Strategic Marketing, Marketing Communications...

... and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business. You’ll gain a foundation in the functions and processes of business such as accounting practices and supply chain management... Learn about: Business and Management, Organisational Behaviour, Marketing Strategy...

... areas of marketing, sales and consumer behaviour. This pathway allows students to pursue specialist topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing... Learn about: English Language, Sales Training, Consumer Behaviour...

... for sustainable growth in the future? What is the new scope of the luxury shopping experience? What are e-commerce and omnichannel strategies? As social media and influencers grow in strength, how can a digital communication strategy be set up to rally ‘millennials’ and the new consumers of luxury? Do you want... Learn about: Luxury industry, Luxury marketplaces, Corporate Social Responsibility...

... that will help you identify the behavior of consumers, as well as how to manage and develop strategies and marketing plans. During the course you can choose as a specialization: *BtoB, which focuses on commercial transactions between companies. *BtoC, related to transactions between businesses and consumers... Learn about: System Dynamics, Management of the client relationship, Sales and negotiation...

...Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research... Learn about: Business School, Marketing Research, Advertising and Marketing...