International Marketing

King’s College London

Master

In London

Price on request

The best Marketing Operations courses

See all

See all

Description

  • Type

    Master

  • Location

    London

Go further in your career in marketing management, consultancy, or media with our part-time MSc. You’ll analyse strategic marketing issues, and gain a deep understanding of the industry, from theory to practice.
You’ll analyse key issues, including marketing strategy and consumer research. Our empirical and theoretical research will provide cutting-edge insights into the latest issues facing companies around the world.
The course information sheet is a printable version of the information on this web page, which you can download here.

Key benefits
Attend classes in weekend blocks (see the ‘Course Details’ section for details) so you can carry on working alongside your course.
Study in the heart of London, surrounded by innovative startups and prestigious multinational corporations.
Get your career off to a flying start – gain a highly regarded Chartered Institute of Marketing qualification.
Our teaching staff are expert researchers and industry practitioners. They’ll help you develop a thorough understanding of theory and how these ideas work in practice.

Facilities

Location

Start date

London
See map
Strand, WC2R 2LS

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Marketing
  • Marketing Strategy
  • International Marketing
  • International
  • Industry
  • Part Time

Course programme

Year 1

Courses are divided into modules. You will normally take modules totalling 180 credits.

Part-time students should plan to take 75 credits of required modules in their first year, and 45 credits of optional modules and 60 credits from the dissertation module in their second year.

Required Modules

You are required to take:

• International Marketing (15 credits)

• Marketing Theory & Practice (15 credits)

• Consumer Behaviour (15 credits)

• Marketing Strategy & Planning (15 credits)

• Research in Marketing (15 credits)

• Research Project (Dissertation) (60 credits)

Optional Modules

In addition, you are required to take 45 credits from a range of optional modules, which may typically include:

• International Services Marketing (15 credits)

• Business to Business Marketing (15 credits)

• Marketing Analytics (15 credits)

• Digital Marketing (15 credits)

• International Marketing Communications (15 credits)

• Brand Management (15 credits)

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

See related categories

International Marketing

Price on request

The best Marketing Operations courses

See all

See all