International Marketing

Course detail Description

Develop all the skills you’ll need for a career in international marketing. We’ll provide crucial insights into the industry – as well as the means to apply this knowledge to real scenarios.

Through computer simulation, exercises, experiments, and lectures you’ll learn how to think strategically and make critical decisions.

You’ll explore a wide range of subjects, including international marketing, marketing theory and practice, marketing strategy and planning, and consumer behaviour. You can also develop your own specialism by choosing optional modules in areas that interest you.

Your dissertation will be the final test of your research skills. You’ll choose a subject and explore it in-depth, using all the knowledge you’ve gained throughout the course.

Course purpose

We want to equip you with everything you need to succeed in your career – whether it’s in marketing management, consultancy, or media.

You’ll come away with a thorough understanding of strategic issues in the industry.

Further literature

Course format and assessment

We use lectures, seminars and group tutorials to deliver most of the modules on the programme. You will also be expected to undertake a significant amount of independent study.

The primary method of assessment for this course is a combination of written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests. For some modules you will be assessed on your participation and this includes attendance, and there may also be weekly tasks that are set on KEATS.

teaching Modules Lectures, seminars and feedback Self-study Per 15-credit module 10 to 11 three hour sessions which typically consist of a combination of lectures, case discussion and class activities; although there may be some variation in the precise format. Approximately 120-130 hours. Dissertation module Dissertation workshops and one-to-one supervision. Approximately 596 hours self-study
and project work.

Typically, one credit equates to 10 hours of work.

Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.

For some modules you will be assessed on your participation, this includes attendance.

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Structure

Year 1 Required Modules

You are required to take:

• International Marketing (15 credits)

• Marketing Theory and Practice (15 credits)

• Consumer Behaviour (15 credits)

• Marketing Strategy and Planning (15 credits)

• Research in Marketing (15 credits)

• Research Project (Dissertation) (60 credits)

Optional Modules

You are also required to take 45 credits from a range of optional modules that may typically include:

• International Services Marketing (15 credits)

• Business to Business Marketing (15 credits)

• Marketing Analytics (15 credits)

• Digital Marketing (15 credits)

• International Marketing Communications (15 credits)

• Brand Management (15 credits)

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest that you keep an eye on the course finder on our website for updates.