International Marketing (MSc)
Master
In London
Description
-
Type
Master
-
Location
London
-
Duration
1 Year
Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding of the global context through the International Business Strategy and International Marketing modules.
With reference to research findings to provide additional insights into the subject matter, the programme enables you to link theory and practice, to identify ethical practice and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.
Facilities
Location
Start date
Start date
About this course
Graduates can pursue careers in business, industry, local and national government, management, advertising and public relations. Possible professions include marketing executive, market researcher, or public relations officer. This degree can also be useful in becoming a media planner or advertising account executive.
Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
Accredited by the Chartered Institute of Marketing (CIM), the MSc International Marketing is designed to suit both those with a marketing background and those who wish to embark on a career in marketing.
Reviews
Subjects
- Marketing Research
- Media Marketing
- Media
- Social Media
- Business Strategy
- Decision Making
- Marketing
- International Marketing
- Marketing Management
- Brand Management
- Consumer Behaviour
- International
- Part Time
- Full Time
- International Business
Course programme
You complete seven compulsory modules, one option module and write a 12,000-word dissertation.
COMPULSORY MODULES- Brand Management
- Consumer Behaviour
- Digital and Social Media Marketing
- International Business Strategy
- International Marketing
- Marketing Research
- Strategic Marketing Management
- Digital Creativity and New Media Management
- Entrepreneurship and Innovation
- International Business Ethics
- Marketing Communications
- Relationship Marketing
- Sport Marketing
- MSc Dissertation
Additional information
One year full-time or two years part-time
FEES
Part-time home students: £6090 pa
Full-time home students: £12180 pa
Part-time international students: £9390 pa
Full-time international students: £18780 pa
International Marketing (MSc)