International Marketing MSc
Master
In Newcastle-Upon-Tyne
Description
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Type
Master
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Location
Newcastle-upon-tyne
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Duration
17 Months
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Start date
Different dates available
Our International Marketing MSc will give you a thorough understanding of marketing theories. You will learn how to apply these to real world business challenges.
Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations.
Facilities
Location
Start date
Start date
About this course
You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:
international communications
brand management
customer relationship management
e-marketing
Throughout the course, you will develop relevant research techniques. You need these to investigate and critically analyse international marketing issues.
You will gain:
a systematic understanding and critical awareness of international marketing theory
the ability to apply theory to international case studies, markets and issues
the ability to measure market performance and consumer behaviour
knowledge of ethical issues and their implications in marketing
This course is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules.
You will be able to develop your career in marketing roles on the agency and in-house sides. You will also be able to enter graduate roles at blue chip companies.
Graduates from the course have moved into various roles, including:
Search Marketing Manager
Communications Specialist
Marketing and Design Executive
Digital Account Manager
Assistant Brand Manager
A 2:1 honours degree, or international equivalent, in any subject.
This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading international bodies for marketing and business development.
Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.
Reviews
Subjects
- Business and Management
- Marketing
- Financial
- International Business
- International Business Management
- Financial Training
- Business research
- Business Environment
- Strategy
- Business Strategy
- Environmental analysis
- Management
- International Marketing
Course programme
- NBS8045 The International Business Environment
- NBS8507 International Marketing
- NBS8508 Market Analysis
- NBS8509 International Brand Management
- NBS8510 International Marketing Communications Management
- NBS8512 Dissertation in Marketing
- NBS8514 Marketing Research
- NBS8517 Consumer Behaviour
- NBS8526 Principles of Marketing
You take optional modules to the value of 20 credits from the following list:
- NBS8213 Managing Design and Product Development
- NBS8225 Performance and Decision Management
- NBS8236 Customer Relationship Management
- NBS8518 Small Business Marketing and Management
- NBS8519 Digital Marketing
- NBS8527 Marketing Ethics, Critical Consumption and Corporate Social Responsibility
Modules change annually to take account of:
- changing staff expertise
- developments in the discipline
- the requirements of external bodies and partners
- student feedback.
Additional information
International Marketing MSc