International Marketing MSc
Master
In Guildford
Description
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Type
Master
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Location
Guildford
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Duration
1 Year
The differences between nations and cultures have always posed exciting marketing challenges. Providing you with a comprehensive insider’s look of the theories, concepts and more, this course will inspire and mould you into a graduate ready to help solve these challenges. We’ll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalised world.
Studying this course will help you become familiar with the strategies and tactics used in international marketing and the implications these have. We will also build your understanding of marketing management for multinational and global organisations.
Facilities
Location
Start date
Start date
About this course
Our course provides an excellent stepping stone to an exciting career. You’ll benefit from the long tradition of research and teaching in marketing and retail which continues to be conducted at Surrey Business School.
Run by the Department of Marketing and Retail Management, this course will stretch your intellect through its combination of an analytical approach and a global focus.
Encouraging you to be entrepreneurial and innovative, this course also provides you with the valuable opportunity to engage with real business problems throughout your studies.
A minimum of a 2:2 UK honours degree in either Business, Business Studies, International Business, Data Analytics, Marketing, Media Studies, Communication Studies, Statistics, Mathematics, Psychology, Sociology or Design Studies, or a recognised equivalent international qualification. Alternatively, we'll consider any degree subject if you achieve a 2:1 UK honours degree or higher, or a recognised equivalent international qualification.
MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
MSc - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
MSc - Institute of Export and International Trade (IOEIT)
This programme is accredited by the Institute of Export and International Trade.
Reviews
Subjects
- Marketing
- International Marketing
- International
- Global
- Marketing Analysis
- Marketing Communications
- Marketing Segmentation
- Global Citizenship
- Global Fund
- Marketing Strategy
- International Trade
Course programme
Module title
- APPLIED MARKETING RESEARCH
- INTERNATIONAL BUSINESS MANAGEMENT
- INTERNATIONAL MARKETING MANAGEMENT
- MARKETING
- CONSUMER BEHAVIOUR
- DISSERTATION IN MARKETING AND RETAIL MANAGEMENT
- E-BUSINESS
- GLOBAL STRATEGY
- INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
- INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING
- INTERNATIONAL RETAILING
- INTERNATIONAL TRADE
- INTRODUCTION TO MARKETING ANALYTICS
- Choose 2 out of 6 modules.
Additional information
International Marketing MSc