International Trade Promotion and Marketing (Kuala Lumpur)

Course Contents, Concepts and Issues:

• Definition of Marketing
• The Different Approaches to Marketing
• Production Orientation
• Sales Orientation
• The Marketing Concept
• Marketing Management
• THE 4PS: THE MARKETING MIX
• Product or Service
• Price
• Promotion
• Distribution
• RELATIONSHIP MANAGEMENT
• Internal Organisational Analysis: Strengths And Weaknesses
• External Organisational Analysis: Opportunities And Threats
• Key Success Factors
• Product Life Cycle
• BIRTH
• GROWTH
• SATURATION
• SENILITY
• DEATH
• Distribution and Service Delivery
• Trade and the Global Economy
• Trade and the Global Economy
• The Role of International Trade In Economic Development, Sustainability And Growth
• Openness and Productivity
• The World Trade Agreement (WTA) 1994
• The Role of National Exhibitions in Promoting Export Trade
• Organising and Managing National Exhibitions
• The Role of International Exhibitions in Promoting Export Trade
• International Trades Associations and Their Likely Contribution To National Export
• Initiatives
• Some International Trades Associations and Their Function;
• Bilateral Trade Agreements: Their Merits and Demerits
• The Winning Factors In Bilateral Trade Agreements