Internet Marketing 100 Hours Certificate Course

There are 8 lessons:

1. Scope and Nature of Social Media
   • Explore the possibilities of using social media for marketing a product
   • Recognise Information Overload
   • Become Readily Accessible
   • Internet Marketing
   • Website Marketing
   • Social Media
   • Video on the Net
   • Audio on the Internet
   • Gaming
   • History of Internet Marketing
   • Risks of Internet Marketing
   • Legal Concerns
   • How well are you doing?- Measuring your activities
   • SEO
2. The Psychology of Internet Marketing
   • How psychological theory applies to internet marketing?
   • Understanding how customers think and behave
   • Methods to encourage people to your site
   • Overcoming consumer resistance
   • Interacting and engaging with your customers
   • Capture and hold your viewer’s attention
   • Use of page title keywords
   • Blogs
   • Social Media
3. Social Media Applications
   • What are the effective applications currently being used in social media?
   • Why use social media?
   • Purposes of Social Media
   • Social Media Variables
   • Ways of Using Social Media
   • So why do people use social media to advertise their products?
   • The purposes of different applications
4. Websites, Advertising and Other Applications
   • How to properly utilise your web presence?
   • Ensuring the appropriate mix of online marketing techniques for your product
   • Types of internet marketing
   • Website essentials
   • Message to customers
   • Website Layout
   • Planning your website
   • Search engines
   • Mobile friendly websites
   • Apps
   • Landing Pages and Microsites
   • Internet Advertising
   • Demographics
   • Promotions
   • Get the Marketing Mix Right
5. Capturing and converting customers
   • Establishing an appropriate online presence for marketing a product
   • Know how to utilise your online presence
   • Marketing Processes
   • Encouraging a Connection
   • Setting up an Online Store
   • What do you need to set up an online store?
   • Tips to Success
   • Delivery Systems
   • A Business Plan
   • A Marketing Plan
   • Steps in Marketing Plans
6. Creating and Using Content
   • Determine what to create, how to create it and where to use it
   • Websites need Information
   • Articles
   • Linking with social media
   • Clients giving you content
   • Content
7. Blogs and Newsletters
   • How to develop and sustain effective online blogs and newsletters
   • What is a blog?
   • Online Newsletters
8. Developing an Internet Marketing Program
   • Learn how to develop a one year online marketing strategy for a new product
   • Apply what you have learnt online by developing an internet marketing program

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.