Internet Marketing

Internet Marketing

About the Course

Who is the course for?
This course is suitable for people who want to learn more about Internet Marketing. Whether they want to start their own online business or increase their internet sales.
Study Mode
Short Course
Contact Details

Introduction The course will provide instruction (at both beginner and intermediate levels) on a range of essential techniques that will greatly improve any internet marketing activities.
By the end of this course participants will have enough practical knowledge to start an online business or to further develop an internet marketing strategy for an existing business.

Key Objectives Participants will learn how to establish an internet marketing campaign, how to find a market, what should be included in a website, how to drive traffic to their website, how to get customers and clients, how to keep them. They will learn how to maximize the power of the internet for almost any business.

Course Units
· Keyword Research: how to find the best words for an Internet Marketing strategy
· The importance of finding a 'niche' or target market
· What you must have on your website (and what to avoid) to maximize its business potential
· The secrets of Search Engine Optimization (SEO)
· How to get onto Google's page 1
· How to do effective email marketing
· Article marketing
· How to optimise social network sites
· How to generate and sustain traffic to your website (paid and free techniques)
· Why you must use adwords and Pay-per-click
· How use 'analytic' tools and maximize your advertising budget
· How you can sell products from your website
· Tools and resources to help you develop your Internet Marketing skills

Duration 1 day

Dates 17/11/2009 - 17/11/2009

Tuition Fees(Cost) £150

Other Information Other dates: January 19th 2010, February 23rd 2010