Internet Marketing Essentials
Training
In Hildenborough
Description
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Type
Training
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Level
Intermediate
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Methodology
Inhouse
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Location
Hildenborough
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Duration
1 Day
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Start date
Different dates available
You will become proficient in optimising your website search engine ranking and performance, use online tools to carry out keyphrase analysis, perform competitor benchmarking using tools and advanced search commands, implement practices relating to search engine inclusion and exclusion, implement best practice SEO web design, copywriting and site architecture, create a comprehensive brief or checklist for your SEO or web design agency, select the best approaches to running your SEO campaigns and carry out effective link building and optimise your Google search rankings.
This course is best suited to those seeking a detailed understanding of how to improve their website ranking and visibility within organic or natural search engine results pages (SERPs). Participants will generally be online marketing staff and consultants, SMEs, IT and technical staff, sole traders and/or start-ups.
Facilities
Location
Start date
Start date
About this course
Participants should have some knowledge, or at least an awareness, of search engine optimisation (SEO) and search engine marketing. Others may be currently working with search engine optimisation (SEO) agencies or have an in-house team, and wish to gain further insight into SEO strategy and search engine marketing.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 15 years
Subjects
- Internet Marketing
- Advertising and Marketing
- Online marketing and publicity
- Online results and statistics
- SEO
- Search Engine Optimization
- Search engine positioning
- Search engine indexing
- E-business
- E-marketing
- Professional development
- Web performance monitoring
- Web Marketing
Teachers and trainers (1)
Tina Rowe-Dunn
Training Director
Tina was formally trained as a Graphic Designer. In 1982 she set up her own design and advertising business and in 1992 she shifted her focus of attention to providing multi-media training across a range of software applications on both Apple Macs and Windows, whilst at the same time continuing to practice on a day-to-day basis as a marketing and design consultant, diversifying and combining traditional marketing with the web-based e-marketing and in particular search engine optimisation. Today, she divides her time between running the business, training and her first love – design.
Course programme
Course Overview:
This Internet Marketing and Search Engine Optimisation(SEO) Essentials training course will provide an overview and hands on exploration of factors contributing to success or failure in search engine optimisation (SEO) including: page content, keyword/phrase planning and strategy, competitor benchmarking, index inclusion and exclusion, Google sitemaps, on-page or off-page optimisation, the concept of PageRank and link building.
During this Internet Marketing Essentials practical training course we will highlight the strengths and weaknesses of your own website(s) with the aim of setting objectives on improving your rankings with the major search engines. Thus strengthening your online presence, emarketing profile and opening up the potential for substantial growth in your emarketing business.
A comprehensive FREE website Audit is included for all participants attending this course.
This course is currently only run as a bespoke course with training carried out on a one2one basis or in small groups from the same company.
CGT's bespoke private training courses can be tailored and combined, if required, with any other applications or courses to suit your own or your company's individual requirements. This means that you can learn precisely what you want in order to do your job and become both proficient and productive.
CGT's bespoke courses are delivered either at our high-tech studio or with the additional option of being held on-site at your workplace.
Additional information
Internet Marketing Essentials