Internet Marketing : What is Social Media

We are quickly reaching a point where the modern business cannot expect to get by without working with social media, as part of a wider marketing mix. Already a spectacularly powerful and influential platform, the popularity of social media continues to grow at record-pace. While technology, access methods and the platforms themselves may be continually changing, the principles of social media remain the same. A 24/7 global community of billions, allowing marketers to reach out to the largest consumer audience in the world. The deeper your understanding of social media as a whole, the greater your potential to devise an effective and lucrative social media marketing strategy.

This introductory tutorial has been designed for anyone looking to gain a better understanding of social media from a business perspective. Study its origins, mechanics and key points of appeal, along with where social media fits into the wider marketing mix. Begin learning how to make social media work for the benefit of your business and generate an extraordinary ROI.