Introduction to Global Hospitality Management - Cornell University

edX

Course

Online

Free

Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

The world’s top-rated School of Hotel Administration at Cornell University introduces you to the fast-growing world of hospitality and hotel management.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

None.

Some proficiency with Excel will be helpful.

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Reviews

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 8 years

Subjects

  • Management
  • Hospitality
  • Hospitality Management
  • Hotel Management
  • Job

Course programme

Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth. Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement, but with constant innovation, opportunities for talented individuals are vast, and growing. Are you wondering if a career in hotel management, restaurant management, hotel asset management, or services marketing would benefit you? Are you currently working in the industry and seeking promotional opportunities? Enroll now and let Cornell guide your exploration of this exciting industry. FAQ Who is the intended audience for this course? The audience for this MOOC is anyone in the industry seeking to advance, as well as individuals who are interested but who don’t know much about the industry. It’s also appropriate for use as an employee-development tool within hospitality industry companies Are there formal prerequisites? No. Some proficiency with Excel will be helpful. Is there a textbook for this course? No. A list of supplemental resources, will be provided. What are the topics covered in this course? An Introduction to the Hospitality Industry Strategic Hospitality Management and Innovation Owners, Operators, and Investors: A Behind-the-Scenes Look at Investing in the World of Hospitality Marketing the Hospitality Experience Human Resources Management in Hospitality

What you'll learn
  • Explore the many wide-ranging career opportunities in hospitality and hotel management
  • Gain career advice and stories from international industry experts
  • Use an analysis tool to evaluate competitors and make strategic decisions
  • Analyze factors leading to an own-vs.-lease decision
  • Explore distribution channels and pricing strategies
  • Learn how to select smart, talented employees

Additional information

Bill Carroll Bill Carroll is a recently retired clinical professor of marketing at the Cornell University School of Hotel Administration. He has taught courses in economics, new media management, pricing and yield management, and marketing distribution. He is also CEO of Marketing Economics, a consulting firm specializing in travel industry pricing, distribution, yield management and strategic planning. Carroll writes often on the evolution of hotel distribution and its impact on major chains and intermediaries. 

Introduction to Global Hospitality Management - Cornell University

Free