IP and The Fourth Industrial Revolution

Intellectual property (IP) enables companies to maintain a competitive edge in a global and increasingly digitised landscape. However more so in the modern form of business-model-based prohibitive rights than in its classical application to the protection of own R&D against imitation. - - Companies need to aim for legally enforceable exclusivity in the services they provide to create benefits for which the customer is willing to pay. This differentiation in competitive offers is the basis for the application of premium prices and for the creation of market positions in digital business models. - - The development and implementation of a 360° IP strategy helps to identify exactly where the levers for business model protection lie. This course provides practical methods and tools that are suitable for SMEs to extend and secure their technical lead over the competition in the long term.