Keyword Research Training Course

Web Worx Training

Course

In Wolverhampton

£ 125 VAT exempt

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Description

  • Type

    Workshop

  • Location

    Wolverhampton

  • Class hours

    4h

All attendees receive our USB flash drive containing all training documentation, useful links, internet marketing resources and a printable certificate. Tea, coffee and light refreshments are provided at all workshops. A buffet lunch is provided for those attending for a full day. We offer full after-support and monthly updates to all attendees for up to 6 months after their workshop. Suitable for: Our training workshops are suitable for businesses that are planning to develop and implement a website or have an existing website that isn't performing to their expectations. Business owners and directors especially new business owners and start-ups. Sales or marketing managers or those who wish to improve their focus on the internet for business. Individuals or employees responsible for the management of a website for their business or company. Web designers that are new to the industry or would like to train in internet marketing to expand their business or services.

Facilities

Location

Start date

Wolverhampton (West Midlands)
8 Rushey Lane, wv73az

Start date

On request

About this course

There are no prerequisites to attend our workshops other than general computer literacy and a working knowledge of the internet. No previous internet marketing knowledge is required.

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Reviews

Teachers and trainers (1)

Mark Bailey

Mark Bailey

Trainer

Course programme

ONE-TO-ONE Training Workshop, relevant to you and your business. Keyword research is perhaps the most crucial aspect of a successful internet marketing campaign. In PPC, you’re essentially paying for clicks on search queries. In SEO, you have to model your content around actual search queries. If you do a bad job at keyword research, nothing else will work optimally.

When you are building any type of online business comprehensive keyword research is required to make sure that the terms you focus on are profitable, popular and can make you money.

Unless you know how to effectively research and use your target keywords, you are not going to attract relevant traffic to your site. Why not give your site the best chance possible of attracting qualified visitors by getting your keyword targeting right the first time? Our Keyword Research workshop will give you the knowledge necessary to choose your target keywords with confidence.

Course Content
• Importance of Keyword Research in SEO & PPC Campaigns
• Customer analysis - how do buyers of your product/service search
• Competitor analysis - Extracting your competitors keyword list
• Suggestion and research tools
• Identifying broad, phrase and exact match
• Google and other tools
• How to pinpoint keywords to attract a particular geographic market or audience demographic
• Latent semantic indexing
• Implementing Your Keywords
• Additional E-Commerce implementation factors
• Keyword Research Software – FREE online access to our software

See related categories

Keyword Research Training Course

£ 125 VAT exempt

The best Internet Marketing courses

See all

See all