LCA.FQ: E-commerce and Online Business Management – Montreal

Overview of Term 1

In this term, you will learn: the fundamentals of successfully starting and running an online business; the core principles of digital marketing and how to begin developing an online marketing plan; how to analyse and interpret financial and business data; as well as the core principles and practices of financial accounting.

• Starting an Online Business – 60h
• Introduction to Digital Marketing –60h
• Business Auditing and Reporting – 60h
• Introduction to Accounting – 60h

Overview of Term 2

In this term, you will learn: how to design and execute highly engaging social media campaigns; how to plan and execute online sales and marketing representation strategies; the skills and knowledge necessary to become highly-proficient in one the most important tools to effectively run a business—the spreadsheet; as well as how to set up and manage an online customer service system.

• Social Media Management – 60h
• Sales and Marketing Representation Strategies – 60h
• Understanding Spreadsheets and their Applications – 45h
• Online Customer Service – 60h

Overview of Term 3

In this term, you will learn: how to plan and execute the promotional component of an online marketing plan (e.g., digital advertising campaigns using industry-standard platforms, online publicity campaigns, etc.); the skills and knowledge necessary to become highly-proficient in industry-standard accounting software; the most important laws and regulations to be aware of when running an online business; as well as how to effectively recruit, train, and manage the sales force for a business.

• Online Promotion and Digital Advertising – 60h
• Online Accounting Software – 60h
• Digital Business Law – 45h
• Sales Force Management – 45h

Overview of Term 4

In this term, you will learn: how to identify global market opportunities and adjust business and marketing practices to address legal and cultural differences; how to perform an internal business audit to identity an organization’s strengths and weaknesses, and an external market audit to identity possible threats and opportunities; how to create highly-effective sales presentations that will get customers to act; as well as how to effectively set up and promote an online store.

• International Trade in the Digital Era – 45h
• Business Data and Market Research – 75h
• Business and Sales Presentations – 45h
• Promoting an Online Store – 60h

Overview of Term 5

In this final term, you integrate everything that you learned throughout the program and create a comprehensive, professional online marketing plan; and then conclude with a 135-hour internship in e-commerce and online business management.

• Creating an Online Marketing Plan – 75h
• E-commerce and Online Business Management Internship – 135h