Learn the importance of branding and corporate actions

Become an expert in Marketing and Management
Toulouse Business School

MSc Marketing

Toulouse Business School
In Barcelona (Spain)

£14,079
*Guide price
Original amount in EUR:
€16,500
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Important information

Typology Master
Location Barcelona (Spain)
Duration 18 Months
Start Different dates available
Credits 90
Internship Yes
  • Master
  • Barcelona (Spain)
  • Duration:
    18 Months
  • Start:
    Different dates available
  • Credits: 90
  • Internship
Description

If you want to receive training about marketing strategies and you want to learn how to lead professional projects in the areas of BtoB, BtoC and international development, this master in Marketing from Toulouse Business School and the Polytechnic University of Catalonia is your best option.

The program consists of a common core and a specialization in which the student can choose the block that best suits his/her interests. You will study the different business strategies that companies use to achieve their goals and the importance of internationalization. Moreover, you will acquire skills that will help you identify the behavior of consumers, as well as how to manage and develop strategies and marketing plans.

During the course you can choose as a specialization:
*BtoB, which focuses on commercial transactions between companies.
*BtoC, related to transactions between businesses and consumers.
*International business, focused on the need for companies to work in an international context.

Also you need to take into account that this master has a "special track" in fashion and luxury.

Classes are in English and part of the program consists of an internship or professional project.

Important information

Price for Emagister users: Merit Scholarship: Our Merit Scholarship is targeted at talented candidates with the highest admission mark. In order to apply, you need to have scor

Facilities (1)
Where and when
Starts Location
Different dates available
Barcelona
Barcelona, Spain
See map
Starts Different dates available
Location
Barcelona
Barcelona, Spain
See map

To take into account

· What are the objectives of this course?

Give the students the opportunity to acquire knowledge and skills to implement, manage and evaluate marketing strategies.

· Who is it intended for?

The MSc Marketing of TBS Barcelona is aimed at young graduates with no or little professional experience (less than 2 years) who wish to specialize in marketing.

· Requirements

Bachelor's degree or superior, GMAT/GRE score or the TBS online test. Be younger than 29 years old.

· Qualification

Double degree by Toulouse Business School and the Polytechnic University of Catalonia.

· What marks this course apart?

- We train through experience. - We teach in an international environment. - We guide and accompany our students.

· What happens after requesting information?

Complete the online registration. Please contact us for more information.

· What is the weekly study load?

We expect that the study load will go from 20 to 25 hours per week.

Questions & Answers

Ask a question and other users will answer you

Opinions

5.0
Course rating
100%
Recommended
4.9
excellent
Centre rating

Reviews on this course

N
Nahuel Díaz
5.0 16/09/2014
What I would highlight: I studied for my Bachelor's in Management at TBS Barcelona and I know what I want. That's why this master's program fits with my expectations: international, good professors, professional and a very high level of education. I also like the school's multicultural atmosphere, the possibility to do internships for 6 months and the fact that the professors and administration staff are always there to help with whatever you need.
What could be improved: Nothing.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Reviews gathered by Emagister & iAgora

What you'll learn on the course

Human resources strategy
Business Strategy
International Business
Business Pan
Human Resources
System Dynamics
Consumer Behaviour
Marketing Information Management
Construction of Market Offer
Management of the client relationship
BtoB
BtoC
Market Research
Communication
Sales and negotiation
International Strategies
Technical elements
International markets approach
Marketing

Teachers and trainers (1)

Joanna Pousset
Joanna Pousset
Economics professor - Resident faculty

Ph.D. degree with honors in Economic Analysis, summa cum laude - UAB Master degree in Economic Analysis - UAB Master degree in Economics, Warsaw School of Economics, grade A+, diploma with a distinction, 2002 Masters degree in Quantitative Methods an dInformative Systems, Warsaw School of Economics, grade A+, diploma with a distinction - Socrates scholarship, Ecole Supérieure de Commerce de Rennes, France.

Course programme

Common core:
- Business Plan
- International Business
- Strategy
- Human Resources Management
- System Dynamics

Core subjects:
- Understanding, learning and marking choices about customers and markets
- Building and developing customer relationships
- Implementing marketing strategies
- Business Game: Artemis

- SESAME (Strategic consulting project for a real company)

Professionalization Options (to choose one block)


BtoB Business
• Professional Behavior
• BtoB Management
• Business Development
• BtoB Marketing

BtoC Business
• Market research
• Mix product management
• Communication
• Distribution and channels
• Sales and negotiation
• Personal development
• Research Methodology Seminar

International Business
• Market Knowledge
• International Business Strategy
• Professional project
• Technical points

Professional experience:

Internship or professional project (6 months)

Additional information

- Full time programm, with 12 months of classes in English and six months of professional project.

- Double diploma Toulouse Business School and Polytechnic University of Catalonia.

- Toulouse Business School is part of a select group of business schools possessing three international accreditations in the sector: EQUIS, AMBA and AACSB.

Merit Scholarship 
Our Merit Scholarship is targeted at talented candidates with the highest admission mark. In order to apply, you need to have scored -at least- 12 out of 20 in your final admission mark. This final admission mark is made up of:  - - Your admission test result (40%) 
- Your mark in the admission interview (60%)  
If you final mark is 12 out of 20 or above, you will be eligible to apply for our scholarships.     

Awarding Scholarship rounds 
There are 2 rounds for granting scholarships throughout the year:  
- 1st round: to be published on the 20th of July  
- 2nd round: to be published on 23rd of November  
The Merit Scholarship covers 20% of the Double degree by T