MSc Marketing
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I studied for my Bachelor's in Management at TBS Barcelona and I know what I want. That's why this master's program fits with my expectations: international, good professors, professional and a very high level of education. I also like the school's multicultural atmosphere, the possibility to do internships for 6 months and the fact that the professors and administration staff are always there to help with whatever you need.
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Master
In Barcelona (Spain)
Focus your career on Marketing, Fashion, Luxury or international business.
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Type
Master
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Location
Barcelona (Spain)
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Duration
18 Months
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Start date
Different dates available
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Credits
90
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Internship
Yes
If you want to receive training about marketing strategies and you want to learn how to lead professional projects in the areas of BtoB, BtoC and international development, this master in Marketing from Toulouse Business School and the Polytechnic University of Catalonia is your best option.
The program consists of a common core and a specialization in which the student can choose the block that best suits his/her interests. You will study the different business strategies that companies use to achieve their goals and the importance of internationalization. Moreover, you will acquire skills that will help you identify the behavior of consumers, as well as how to manage and develop strategies and marketing plans.
During the course you can choose as a specialization:
*BtoB, which focuses on commercial transactions between companies.
*BtoC, related to transactions between businesses and consumers.
*International business, focused on the need for companies to work in an international context.
Also you need to take into account that this master has a "special track" in fashion and luxury.
Classes are in English and part of the program consists of an internship or professional project.
Important information
Documents
- PlanEstudios-MSc Marketing.pdf
- BrochureMSC.pdf
Price for Emagister users: Merit Scholarship: Our Merit Scholarship is targeted at talented candidates with the highest admission mark. In order to apply, you need to have scor
Facilities
Location
Start date
Start date
About this course
Give the students the opportunity to acquire knowledge and skills to implement, manage and evaluate marketing strategies.
The MSc Marketing of TBS Barcelona is aimed at young graduates with no or little professional experience (less than 2 years) who wish to specialize in marketing.
Bachelor's degree or superior, GMAT/GRE score or the TBS online test.
Be younger than 29 years old.
Double degree by Toulouse Business School and the Polytechnic University of Catalonia.
- We train through experience.
- We teach in an international environment.
- We guide and accompany our students.
Complete the online registration. Please contact us for more information.
Reviews
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I studied for my Bachelor's in Management at TBS Barcelona and I know what I want. That's why this master's program fits with my expectations: international, good professors, professional and a very high level of education. I also like the school's multicultural atmosphere, the possibility to do internships for 6 months and the fact that the professors and administration staff are always there to help with whatever you need.
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Course rating
Recommended
Centre rating
Nahuel Díaz
Subjects
- Project
- International
- Transactions
- Business Strategy
- Marketing
- Consumer Behaviour
- Market Research
- International Business
- Human Resources
- Communication
- Human resources strategy
- Business Pan
- System Dynamics
- Marketing Information Management
- Construction of Market Offer
- Management of the client relationship
- BtoB
- BtoC
- Sales and negotiation
- International Strategies
- Technical elements
- International markets approach
Teachers and trainers (1)
Joanna Pousset
Economics professor - Resident faculty
Ph.D. degree with honors in Economic Analysis, summa cum laude - UAB Master degree in Economic Analysis - UAB Master degree in Economics, Warsaw School of Economics, grade A+, diploma with a distinction, 2002 Masters degree in Quantitative Methods an dInformative Systems, Warsaw School of Economics, grade A+, diploma with a distinction - Socrates scholarship, Ecole Supérieure de Commerce de Rennes, France.
Course programme
- Business Plan
- International Business
- Strategy
- Human Resources Management
- System Dynamics
Core subjects:
- Understanding, learning and marking choices about customers and markets
- Building and developing customer relationships
- Implementing marketing strategies
- Business Game: Artemis
- SESAME (Strategic consulting project for a real company)
Professionalization Options (to choose one block)
BtoB Business
• Professional Behavior
• BtoB Management
• Business Development
• BtoB Marketing
BtoC Business
• Market research
• Mix product management
• Communication
• Distribution and channels
• Sales and negotiation
• Personal development
• Research Methodology Seminar
International Business
• Market Knowledge
• International Business Strategy
• Professional project
• Technical points
Professional experience:
Internship or professional project (6 months)
Additional information
- Double diploma Toulouse Business School and Polytechnic University of Catalonia.
- Toulouse Business School is part of a select group of business schools possessing three international accreditations in the sector: EQUIS, AMBA and AACSB.
Merit Scholarship
Our Merit Scholarship is targeted at talented candidates with the highest admission mark. In order to apply, you need to have scored -at least- 12 out of 20 in your final admission mark. This final admission mark is made up of: - - Your admission test result (40%)
- Your mark in the admission interview (60%)
If you final mark is 12 out of 20 or above, you will be eligible to apply for our scholarships.
Awarding Scholarship rounds
There are 2 rounds for granting scholarships throughout the year:
- 1st round: to be published on the 20th of July
- 2nd round: to be published on 23rd of November
The Merit Scholarship covers 20% of the
MSc Marketing