London Florence: Fashion Trend Forecasting and Styling

Learning Outcomes

By the end of this course the student will have:

• Analysed the emerging trends in contemporary editorial fashion images
• Interpreted the personality of a client and his/her lifestyle through your styling
• Understand the culture of fashion communication business
• Styled and taken part in a photoshoot in both London and Florence
• Created a professional editorial fashion image for your portfolio by considering clothing, accessories, photos and locations

London

During the first nine days of your studies you will learn the fundamentals of fashion styling.

You will develop techniques for sourcing garments, accessories and props, learn to work within a team with live models and to tight deadlines, as well as undertaking individual creative projects. You will have London as your key reference point and you will use the college and the surrounding public spaces to create amazing fashion images.
You will learn about the fashion magazine business in the UK, both the glossies and the more independent art-based magazines, and identify the differences that their editors demand.

You will take part in a photoshoot working in Central Saint Martins state of the art photography studios and working with models.

The course will be practical and fast-paced with talks from stylists already working in London, and is ideal for anyone who wants to take their first steps in the fashion industry. The work that you create in London will be key to the success of your studies in Florence.


Florence

The course in Florence aims to introduce you to the complexities of trend forecasting, by analysing what is happening in society and how this can enable you to spot and decipher trends. This will not be a purely academic or theoretical exercise; you must be ready to implement strategies based on a deep understanding of the client's needs, putting your ideas into practice. At the end of the course you will have assembled a complete portfolio that can be presented to companies in order to showcase your future trend predicting skills, ability to decode images, and your understanding of how to style a magazine.

Trend forecasting and styling is a multi-disciplinary job that covers apparel, accessories, photography, press editorials including cinema, editorial movies, and presentations for fashion shows. It is also necessary for research when scouting the Fashion scene for new designers to work with

The course includes lectures and a live project that will form part of your portfolio.