MA in Luxury Brand Management

MA in Luxury Brand Management – starting Fall 2018
Traditionally, luxury has been the hallmark of civilizations – allowing only a select few to express their dreams and well being through consumption. Today the business of luxury involves offering a proliferation of premium mass-market branded goods and services – as a gateway to offering status-driven social currency to a wider cross section of individuals.
Because of this, luxury is big business. It is also clear that a brand is more than a logo – it is a meaning creator, language shaper and a game changer. These developments signal the need to investigate luxury and branding in a manner where there is both an art and a science to delivering a commercial strategic and competitive advantage.
The MA in Luxury Brand Management is designed to equip individuals, at any stage of their career, with the necessary scholarly and professional skills to develop a deep and critical understanding of luxury brand management, whilst preparing you for an uncertain and competitive future.
Drawing from the opinions of industry experts and recent research undertaken by our faculty, every effort has been made to create a masters degree that balances historical perspectives with emerging trends. As such, the programme takes a holistic approach to this growing field, and you will be exposed to concepts from business and management theory, alongside behavioural psychology, psychoanalysis, culture theory, anthropology and design. There is also a strong emphasis on understanding different consumption practices globally – linked to various cultures, sub-cultures, ethnicities, and nationalities.
Through the use of innovative assessments, where you will be required to produce industry reports, strategy documents, and video documentaries: you will be immersed in an interactive classroom experience, which also brings in visiting faculty from industry – with the aim of encouraging you to enhance your critical thinking,...