MA in Marketing & Innovation - Top Up

Master

In London

£ 4,450 VAT inc.

Description

  • Type

    Master

  • Location

    London

  • Duration

    6 Months

  • Start date

    Different dates available

The objective of this course is to provide a sound and coherent foundation in marketing and innovation such that the you will be able to define and execute practical marketing activities that exist in professional practice. Suitable for: The course is designed for marketing professionals who have successfully passed the CIM Professional Postgraduate Diploma in Marketing or the ABP Postgraduate Diploma in Business & Marketing Strategy. You will be aiming to further your career and build your understanding of innovation within the context of strategic marketing.

Facilities

Location

Start date

London
See map
Malet St, WC1E 7HX

Start date

Different dates availableEnrolment now open

About this course

The course is designed for marketing professionals who have successfully passed the CIM Professional Postgraduate Diploma in Marketing or the ABP Postgraduate Diploma in Business & Marketing Strategy. You will be aiming to further your career and build your understanding of innovation within the context of strategic marketing.

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Reviews

Subjects

  • Management skills
  • Marketing

Teachers and trainers (1)

Jonathan Blackburn

Jonathan Blackburn

Senior Lecturer

Course programme

Course review:

The objective of this course is to provide a sound and coherent foundation in marketing and innovation such that the you will be able to define and execute practical marketing activities that exist in professional practice.

You will build on your understanding of the theoretical frameworks of strategic marketing to include design and innovation as applied to marketing and appreciate the practical value of these frameworks in a range of strategic business situations. You will also achieve a respected academic qualification awarded by by studying for just two extra modules beyond your CIM Professional Postgraduate Diploma in Marketing or ABP Postgraduate Diploma in Business & Marketing Strategy.

What do I learn?

  • Research Methods for Managers
  • Dissertation

Additional information

N/A

MA in Marketing & Innovation - Top Up

£ 4,450 VAT inc.