MA in Marketing & Innovation - Top Up
Master
In London
Description
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Type
Master
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Location
London
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Duration
6 Months
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Start date
Different dates available
The objective of this course is to provide a sound and coherent foundation in marketing and innovation such that the you will be able to define and execute practical marketing activities that exist in professional practice. Suitable for: The course is designed for marketing professionals who have successfully passed the CIM Professional Postgraduate Diploma in Marketing or the ABP Postgraduate Diploma in Business & Marketing Strategy. You will be aiming to further your career and build your understanding of innovation within the context of strategic marketing.
Facilities
Location
Start date
Start date
About this course
The course is designed for marketing professionals who have successfully passed the CIM Professional Postgraduate Diploma in Marketing or the ABP Postgraduate Diploma in Business & Marketing Strategy. You will be aiming to further your career and build your understanding of innovation within the context of strategic marketing.
Reviews
Subjects
- Management skills
- Marketing
Teachers and trainers (1)
Jonathan Blackburn
Senior Lecturer
Course programme
Course review:
The objective of this course is to provide a sound and coherent foundation in marketing and innovation such that the you will be able to define and execute practical marketing activities that exist in professional practice.
You will build on your understanding of the theoretical frameworks of strategic marketing to include design and innovation as applied to marketing and appreciate the practical value of these frameworks in a range of strategic business situations. You will also achieve a respected academic qualification awarded by by studying for just two extra modules beyond your CIM Professional Postgraduate Diploma in Marketing or ABP Postgraduate Diploma in Business & Marketing Strategy.
What do I learn?
- Research Methods for Managers
- Dissertation
Additional information
MA in Marketing & Innovation - Top Up