MA Public Relations and Corporate Communication

Module: 7MZ013

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module examines the way in which corporations and stakeholders communicate their views on corporate social responsibility and the political and economic consequences/implications of this practice.

Module: 7MZ004

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module enables students to develop their awareness of the theoretical and methodological dimensions of independent research; to consider the scope and limitations of appropriate theoretical and methodological approaches; and to examine issues involved in the design and execution of a research programme. While addressing interdisciplinary approaches from a theoretical perspective, the module will concentrate on the various methodological and theoretical approaches which have specific relevance to Contemporary Media.

Module: 7MZ021

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module explores media convergence and its impact on established industries, services, work practices and consumers and analyses the way technological innovations impact corporate communication strategies. The module uses a case study approach to analyse how organisations manage their social media accounts and their relationship with the media.

Module: 7MZ012

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module examines the role played by communication in important organisational processes such as managing change and cross cultural communication and negotiation.

Module: 7MZ015

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

The module investigates the impact of communication on political processes. It also examines the role of public relations specialists within political decision-making, policy formulation, communication campaigns and other aspects of public affairs. Topics such as the development of political institutions and the mediatisation of politics will be critically analysed.

Module: 7MZ011

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module introduces essential concepts and approaches to public relations and also some of the key notions and perspectives from the field of business management relevant to the practice of public relations.

Module: 7MZ017

Credits: 60

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module offers students the opportunity to independently engage in the design, planning, implementation, execution and writing of a research project using conventional and ethical academic methodology. The successful completion of this module’s only assessment task – a written postgraduate research dissertation – is essential should the students wish to attain the full Masters degree.

You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.

Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.

The university of Wolverhampton is a partner institution of the Public Relations and Communications Association (PRCA). Therefore, our students are entitled to full PRCA membership for the duration of their postgraduate course.

Unlimited and free access to PRCA webinars – including the PRCA Online Certificate.

For a complete list of benefits associated to our partnership with the PRCA click here.

The member of academic staff who leads this course is Manuel Hernandez

At the end of this course you will be able to:

• Critically analyse on-going debates relevant to the field of public relations and the media industry in general.
• Produce specific situational analyses and assessments of the political, economic, social and technical factors surrounding an organisation or sector.
• Draw upon academic models and frameworks for planning, implementing and delivering effective communication and managerial tactics.
• Interact with culturally diverse stakeholders or constituents to negotiate positive outcomes in challenging situations for all the parties involved, following ethical and professional principles.
• Apply technical knowledge of ICTs to the process of planning and managing organisational outcomes, as well as well as to the production of media content for new media/digital platforms.
• Carry out academic research demonstrating sufficient knowledge of the subject and originality.

Location Mode Fee Year Home/EU Full-time £6400 per year 2020-21 Home/EU Part-time £3200 per year 2020-21 Home Full-time £6550 per year 2021-22 Home Part-time £3275 per year 2021-22 International Full-time £13350 per year 2020-21 International Full-time £13950 per year 2021-22

These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.

• You should have a good Honours Degree (2:2 or above is desirable) in a relevant subject (eg. Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism), but candidates with a degree in other subjects such as Humanities, Social Sciences, Arts and Business will be considered too.
• Have professional experience in any area of the media industry regardless of your educational qualifications.
• You are also encouraged to apply if you:
• Have significant professional experience in any area of the media regardless of your educational qualifications.

"I found the course interesting. It was a big challenge and a great experience. It encouraged me to discover new ideas that I did not realise were of interest to me. I would recommend this course to anyone interested in combining ideas from fields such as business, communication and journalism."

Chra Majeed

.

Postgraduate Loan (Home Fee Status):

You may be able to get a postgraduate student loan from Student Finance England of up to £11,750 to help pay for a Master’s degree. Applications are made through Student Finance England and more information on the regulations and eligibility criteria can be found at Masters Loans gov.uk.

* Any RPL will invalidate your eligibility as you must study a minimum of 180 credits

Changes for EU students:

The UK government has confirmed that EU students starting courses from 1 August 2021 will normally be classified as Overseas (International) students for fee purposes. More information about the change is available at UKCISA:

EU citizens living in the UK with 'settled' status, and Irish nationals living in the UK or Ireland, will still be classified as Home students, providing they meet the usual residency requirements, for more information about EU Settlement Scheme (EUSS) click here.

Postgraduate Loyalty Discount:

You can get 20% discount on a taught on-site postgraduate course if you’re a University of Wolverhampton Graduate.

The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate programme, where both courses are University of Wolverhampton Awards.

There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.

The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.

Self-funded:

If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.

Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:

Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.

Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs