Management and Marketing / Management and Marketing (2yr) - MSc

Principles of Management (20 credits)

This module will help you understand contemporary issues, theories and conceptual frameworks used to explain and guide conventional management activities within organisations. More specifically, you will demonstrate an understanding of a range of strategic management concepts that can be utilised to explore and guide effective action in dynamic organisational environments.

Managing in Organisations (20 credits)

This module aims to develop an understanding of the human aspects of managing and organising work. Throughout the module you will be encouraged to develop a critical perspective which encompasses views from both those managing and those managed. You will also consider the wider impact of choices taken in regards to managing and organising work activities. Whilst exploring classic studies in managing in organisation, these ideas will also be examined in the context of the contemporary changing international workplace.

Context of Management (20 credits)

This module explores how the external environment influences management decision making within organisations, specifically in relation to strategy development. The module’s aims to develop your understanding of how organisations create strategies to increase competitiveness in a rapidly changing environment. You will develop your analytical abilities and decision making capability needed as future managers and leaders operating in an international environment. On completion of this module you will have a better understanding of the various schools of thought in strategy development and the role of strategic discourse in this process.

Principles of Marketing (20 credits)

This module has been designed to underpinning knowledge associated with the practice of marketing within which you will become familiar with the fundamental issues and concepts relating to the marketing practice.

The Customer Experience (20 credits)

This module provides and in-depth understanding of the complexities of the consumer through exploring aspects of consumer buying behaviour. To do this, you will reflect on your own buying behaviour and how it is impacted by people and events around you. Understanding customer behaviour and the drivers of this behaviours are fundamental to the practice of marketing. The module also allows you to develop important reflective skills.

Strategic Perspectives and the Global Environment (20 credits)

On this module, you will address strategic marketing issues where you will take a more holistic view of how organisations respond to an ever changing global environment and in doing so will consider contemporary marketing practice. The market context shapes marketing practice and you will also understand how marketing operates in a range of contexts such as B2B and ‘not for Profit’.

In your final semester you'll take on a experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging, meaningful piece of work. Projects include:

Consultancy Experience Project (40 credits)

Working as part of a team, you'll undertake focused research, developing your professional skills, managing a complex project and delivering results in a real business situation. You'll present your findings to the client and learn valuable project management tools and concepts.

Internship Experience Project (40 credits)

On an internship of 12 weeks or more, you'll apply the theories you've learnt to a substantial, live project. This will involve focused research, developing skills, managing a complex project and delivering results in a real business situation. You'll also learn project management tools and concepts.

Business Research Project (40 credits)

This project is a more traditional piece of independent research, creating an academic research paper, presentation and methodological reflection. Because we believe experiential learning is so important, this project is only available to students with significant prior work experience or a desire to progress to a PhD.

Global Experience Project (40 credits)

This exciting project gives you the opportunity of travelling overseas to attend a summer school at one of our partner institutions. You'll produce a piece of academic work drawing on either a concept from the summer school or a case study based on a company local to the host institution.

Throughout the year you will also study the following modules which will help you understand how to manage your own continuous personal and professional development (PPD).

Transformational Leadership Development (10 credits)

Transformational management education is a key focus within NBS, where effective ethical education across all business and management courses is the foundation of our students’ abilities to understand and contribute in meaningful ways towards current and future challenges in the area of sustainable development. The purpose of the module is to increase understanding of how to manage your own continuous personal and professional development in order to enable sustained career success and to be an effective and transformational leader.

Research Methods for Managers (10 credits)

The purpose of the module is for you to acquire the knowledge and skills to be able to formulate, plan and conduct effective research to inform management decisions, through conducting a small-scale research project.

Placement Diploma in Industrial Experience (2 year course only)

This module aims to develop your understanding of the business and commercial environment. You will apply relevant prior knowledge and skills in the business environment increasing your commercial awareness. On completion of the module, you will have developed a range of skills and have a practical insight into the world of work and possible career opportunities.