Management (Marketing) MA
Master
In London
Description
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Type
Master
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Location
London
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Duration
12 Months
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Start date
January
The Marketing pathway will provide you with a sophisticated understanding of business from a marketing perspective.
Since the success of E-business models and globalisation, marketing has shifted from being a standalone entity to a core activity within most organisations.
This pathway will equip you with the skills and agility to become a leader in this global industry. You will examine a wide range of marketing functions, including the marketing mix, segmentation and targeting, consumer behaviour and marketing psychology. Using this knowledge, you’ll learn how to build integrated marketing strategies that effectively respond to the constant changes within society.
To inspire others, you need to radiate confidence, motivate different types of employee, and offer a clear vision while adapting to change. Our MA Management programme will help you explore a wide range of leadership styles, and encourage you to make a difference in work and in your community.
This programme takes a holistic approach to management. You'll develop your personal as well as your professional characteristics, and build your people skills. You'll be challenged to assess your own strengths and weaknesses, and dig deep to improve your self-reliance and resilience.
By studying our MA, you will:
Learn to act with confidence
Think critically and decisively
Understand how successful leaders work
Discuss and assess different leadership styles
Explore the emotional and social aspects of leadership
Plan your own development
This is a practical programme, designed to prepare you for the hurdles and opportunities you'll face in global business. Our alumni have harnessed the skills they've learned to take control of corporate organisations, startups, and family businesses.
Facilities
Location
Start date
Start date
About this course
You'll graduate with strong leadership skills, and have the ability to confidently adapt to ensure you thrive in the global business arena. This will set you up for a successful career in:
Private and public sector management
Social enterprise
Management consulting
A family business
A start-up
Business development
A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution.
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Subjects
- Marketing
- Management
- Business Writing
- Leadership
- Management Information Systems
- Learning and Development
- Global
- Confidence Training
- Programme Planning
- Business
- Learning
- Lectures
- Programme
Course programme
There are two entry points each year in January and September. If you begin your studies in September, it will take approximately 12 months to complete the programme. If you start in January, it will take approximately 16 months.
Teaching and Assessment
Through group seminars and lectures, you will learn to compare different management perspectives and case studies, and put your learning into practice in business simulations.
Teaching will be carried out through:
- Lectures
- Seminars
- Workshops
- Group work
- Case-study analysis
- Individual and group tutorials
Additional information
With COVID-19 likely to generate worldwide quarantine restrictions and travel disruption for some time, and noting our duty to prevent our students from being impacted by a potential second wave, we've made the decision to deliver the Autumn 2020 Term online and prepare to return to campus in January 2021.
Management (Marketing) MA