Market analyst course

With the advent of new technologies and inbound marketing strategies, companies and businesses increasingly feel the need to undertake campaigns that can not only attract new customers, but also retain existing ones. The market analyst is the professional figure who deals with the collection and analysis of information useful for the performance of a company's operations on the reference market. Starting from examining the information available, they use the results to decide whether to undertake a specific strategy and on what is the best way to promote a product or service, establishing tactics and tools. The marketing analyst often deals with the same collection of information, using various methods such as tests, interviews, surveys, etc. Subsequently, he dedicated himself to the re-elaboration of information such as: data and numbers relating to the company's sales, prices of competitors' products, activities and performance of competitors, information on consumers. The market analyst uses this information to make strategic choices, remedy wrong decisions and create new personalized campaigns for users. As with many figures who work in the marketing sector and deal with the management and implementation of campaigns, the market analyst also knows the importance of having a clear idea of ​​which target to turn to. The identification of the target is in fact one of the essential elements for the success of marketing and advertising campaigns: