Market Assessment
Short course
Online
Description
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Type
Short course
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Level
Beginner
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Methodology
Online
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Class hours
20h
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Duration
Flexible
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Start date
Different dates available
Market Assessment is the foundation for developing a Marketing Strategy and Marketing Plan for your business. Knowing how to analyze your business markets for opportunity, and how to position your product and services is vital to the growth of a business.
This very practical course provides you with the knowledge and the tools to conduct a comprehensive assessment of your business market, and the capabilities of your business.
In conducting market assessment, you will gain an in depth understanding of the business environment you are currently and planning to operate in. You will also get insight into the competitive environment, and the potential of your business to succeed. In addition, you will be able to assess you own strengths and weaknesses, and know where the principle opportunities for growth are located.
A further area of research which you will apply in this course is into your customers, where you will learn techniques for analyzing your customer base, their buying preferences, and the contribution to your profitability.
Facilities
Location
Start date
Start date
About this course
This information, will form the foundation for developing a strong marketing strategy, which will ensure you optimize your potential, and build your growth on a well informed basis, providing more assurance of your success.
Finally, this course provides extensive additional workbooks and tools to assist you in conducting quantitative market analysis, including market share, channel opportunity, and many others.
All staff and business owners who need to develop an in depth understanding of their markets.
Certification: Completion certificate
Reviews
Subjects
- Market
- Business Environment
- Marketing
- Market Assessment
- Marketing Strategy
- Marketing plan
- Business market
- Market analysis
- Business Environment Analysis
- P.E.S.T Analysis
- Competitor Analysis
- Customer Segmentation
Teachers and trainers (1)
James Johnston
Director of Studies
James is the ILM Program Director at Global Management Academy. James has an MBA and MA Education, and has 30 years of experience in Senior Management, Business Consulting and ownership of several companies, including software and consulting companies in Australia and Britain.
Course programme
The content of this course includes:
- Understanding how to conduct a market analysis
- Business Environment Analysis
- P.E.S.T Analysis
- Competitive (5 Forces) Forces Analysis
- Competitor Analysis
- S.W.O.T Analysis
- Quantitative Analysis
- Knowing your Customers
- Customer Segmentation
- Customer Profitability Analysis
- Opportunity and Action
Additional information
Market Assessment