Marketing & Advertising BSc(Hons) with business experience single honours

Bachelor's degree

In Surrey

£ 9,250 VAT inc.

Description

  • Type

    Bachelor's degree

  • Location

    Surrey

  • Duration

    3 Years

  • Start date

    Different dates available

You'll become familiar with the principles of marketing and marketing's core concepts. You'll gain an in-depth understanding of the role and function of marketing in modern business, so when you graduate you'll understand how you can add value to companies.

You'll develop your knowledge and understanding of current approaches to the development of marketing strategies and how these are implemented through marketing plans. You'll gain practical insights into how consumers buy and use products, and react to marketing activity. You will also learn how the different elements of the communications mix, such as advertising, public relations and digital marketing, work together to produce powerful marketing campaigns.

To ensure you experience the real challenges of marketing in a rapidly changing environment, you'll work on real life project briefs from client organisations. You will develop viable, theoretically grounded marketing and advertising plans and present them to your peers and industry experts. Working for a client and meeting industry professionals in this way provides you with invaluable experience and networking opportunities.

Facilities

Location

Start date

Surrey
See map
Kingston Upon Thames, KT2 7LB

Start date

Different dates availableEnrolment now open

About this course

This course offers you a thorough grounding in key business disciplines, with a focus on advertising, marketing management and the marketing communications mix. It provides you with a practical understanding of all the marketing disciplines, giving you a wide choice of career routes. You would be particularly well prepared for a career in marketing communications planning, either client-side or agency-side having gained hands on experience during your work placement.

The course is part of the Chartered Institute of Marketing's Graduate Gateway scheme, meaning that you study for the CIM Professional Diploma alongside your degree. Students also have the opportunity to take the PRINCE2 project management qualification, meaning your CV will really stand out in the crowd.

As a marketing and advertising student you'll become part of a vibrant and welcoming Kingston Business School. We have recently been awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business), a hallmark of excellence in business education. The accreditation has only been earned by five per cent of the world's business schools.

You will have the opportunity to study a foreign language, free of charge, during your time at the University on a not-for-credit basis as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

Points: 112 tariff points
Units: to include at least two A-levels or equivalent qualifications
General Studies A-level/AS-level not accepted
Key Skills/Functional Skills not accepted in tariff point requirements
GCSE: candidates are normally required to hold five GCSE subjects grades A*–C including Mathematics and English Language (or comparable numeric score under the newly reformed GCSE gradings)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Kingston Business School has joined forces with CIM to give you the opportunity to gain CIM professional qualifications through their Graduate Gateway. CIM qualifications are highly sought after by employers, and Graduate Gateway alongside our own degrees, ensures we are equipping you with the best opportunities for a successful marketing career.

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Subjects

  • Marketing
  • Advertising
  • Communications
  • Marketing Advertising
  • Marketing Information
  • Marketing Principles
  • Marketing Environment
  • Entrepreneurship
  • Marketing Communications
  • Marketing Insights

Course programme

Module listing

Please note that this is an indicative list of modules and is not intended as a definitive list.

Years 1 and 2
  • Managing Marketing Information
  • Marketing Principles
  • The Marketing Environment
  • Organisations and Entrepreneurship
  • Marketing Communications and Advertising
  • Marketing Insights
  • Marketing Metrics
  • Marketing Strategy and Planning
  • Research Placement
Year 3
  • Creating Value: Marketing Theory
  • Creating Value: Marketing Practice
  • Communicating Value: Marcomms Theory
  • Communicating Value: Marcomms Practice
Business Readiness module
  • Business Readiness and Skills (Stage 1)
  • Business Readiness and Skills (Stage 2)
  • Business Readiness Careers and Employability (Stage 3)

Additional information

International Fee -:
Foundation: £12,700
Year 1 (2019/20): £12,700
Year 2 (2020/21): £13,100
Year 3 (2021/22): £13,500

Marketing & Advertising BSc(Hons) with business experience single honours

£ 9,250 VAT inc.