Marketing Analytics : MSc

Lancaster University

Master

In Lancaster

£ 16,000 VAT inc.

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Description

  • Type

    Master

  • Location

    Lancaster

  • Duration

    12 Months

  • Start date

    Different dates available

Our Management Science faculty is one of the largest groups of operational research and systems analysis in Europe. With expertise both in the theoretical aspects of the subject and their use in practice, you will be taught by world-class academics learning the latest methods in areas such as Forecasting, Data Mining, Marketing Analytics and Marketing Research Methods.



Our strong connections to industry and government ensure that what you learn on this MSc has a highly practical focus, both in teaching and in the 3-month MSc summer projects.

Facilities

Location

Start date

Lancaster (Lancashire)
See map
Lancaster University, LA1 4YW

Start date

Different dates availableEnrolment now open

About this course

This practically-focused MSc programme is ideal if you’re keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Such roles include market analysts, business consultants and business analysts, database managers, marketing researchers, credit risk modellers and related occupations.

Graduates interested in careers in marketing analytics, marketing research, consumer data science, CRM and consultancy

2:1 (Hons) degree (UK or equivalent) in any discipline that includes some Mathematics and/or Statistics, including, for example, Science, Engineering, Business Studies, Economics and Computer Science.

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Subjects

  • Forecasting
  • Data Mining
  • Marketing
  • Marketing Research
  • Spreadsheet Modelling
  • Business
  • Marketing Analytics
  • Problem Structuring
  • SAS Programming
  • Business Analytics
  • Strategic sourcing

Course programme

You will study a range of modules as part of your course, some examples of which are listed below.

Core

    • Masters Research Dissertation
    • Spreadsheet Modelling
    • Applying Statistical Models in Business
    • Introduction to Marketing Analytics
    • Masters Research Project

Optional

    • Problem Structuring
    • SAS Programming for Business Analytics
    • Strategic Sourcing
    • Global Sourcing and Business Services
    • Introduction to Intelligent Data Analysis (Data Mining)
    • Marketing Analytics and Modelling
    • Logistics
    • Marketing Research Methods
    • Forecasting
    • Stochastic Modelling
    • Computer Simulation
    • Optimisation and Heuristics
    • Operations and Supply Excellence
    • Introduction to Python Programming
    • E-Marketing

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

Additional information

Overseas Fee £22,000

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Marketing Analytics : MSc

£ 16,000 VAT inc.

The best Strategic Marketing courses

See all

See all