Marketing and Advertising Mster's degree by MIUC Marbella
Master
Online
*Indicative price
Original amount in EUR:
15,000 €
Description
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Type
Master
-
Methodology
Online
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Duration
2 Years
This programme provides students with the knowledge and skills to identify needs and offer tangible solutions to these through marketing, branding and advertising.
We deliver to our students a contemporary education based on the acquisition of theoretical knowledge applied to practical scenarios.
You will have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies
and to develop an understanding of the importance of marketing and advertising in meeting business objectives. Given the revolution that is underway in global
communications, marketing, advertising and public relations are at the forefront of innovation. Marketing and advertising play an important commercial function within businesses and organisations.
About this course
High School Certificate All candidates with a completed high school education are eligible to apply. Students who have studied part of a degree at a different University or accredited higher education institution can apply for a credit transfer.
Proof of English Proficiency* of candidates who have not previously studied in an English speaking school or country.The tests and minimum scores we accept are:
- IELTS - 6
- TOEFL iBT - 72
- Cambridge Certificate - B2
- MIUC English Test - Pass
Bachelor (Hons) in Communications - Marketing and Advertising
Reviews
Subjects
- Advertising and Marketing
- Análisis estratégicos
- Marketing empresarial
- Analysing information
- Marketing Communications
Course programme
Market Research Methods: Use market research to guide marketing decisions, and develop skills in gathering and analysing information.
Consumer Behaviour: Learn the main concepts of consumer behaviour and decision-making, including psychological theories such as buying patterns and motivations.
Product and Brand Management: Gain insight into new product development techniques and branding, developing a clear understanding of the importance of creating powerful brands, learning how consumers choose them and how they can satisfy social and psychological needs.
Advertising and PR Strategies: Sharpen your perspective on campaign objectives and goals; not only from the perspective of a planner and but also from that of a critical consumer receiving campaign information.
Marketing Management: Understand key marketing concepts and their applications in market research, segmentation, selecting target markets, product development, pricing, promotion and distribution.
Entrepreneurial Marketing: Develop an in-depth understanding of the theory, concepts and tools used to market new products and services and competitively analyse strategies and alternatives to enter new markets.
Leadership: Develop a clear understanding of what it takes to effectively lead business teams to achieve pre-determined goals and successfully execute strategies.
Project Management: Learn the practice of good project management, identifying and scheduling project resources, and producing critical path planning and evaluation reports.
Marketing and Advertising Mster's degree by MIUC Marbella
*Indicative price
Original amount in EUR:
15,000 €