MBA Marketing

MBA

Distance

£ 15,275 + VAT

Description

  • Type

    MBA

  • Methodology

    Distance Learning

  • Duration

    2 Years

Suitable for: Aston MBA students come from over 20 different countries and have a range of professional experience and personal backgrounds. They undertake the Aston MBA for a variety of reasons: some seek promotion within their current company or industry whilst others want to change the industry they work in.

About this course

For direct enrolment on the MBA programme, you will need one of the following:

* A good UK honours degree
* An equivalent overseas degree recognised by Aston University
* A degree-level professional qualification

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Course programme

Distance-learning MBA in Marketing
Three intakes per year starting in October, January and April.
For many years the Aston MBA has been pioneering distance-learning. You will be sent DVDs that contain a recording of the actual lectures delivered at Aston to the on-campus students, plus PDF files of notes and handouts. All lectures are also downloadable from the student intranet. It's like having a seat in the classroom but without the need to leave your home or office. You will need to visit Aston during your study: there are six study days per year on-campus (two per term) and examinations are also held on-campus at the end of each term. Students completing the distance-learning MBA overseas will also need to attend all study days and to be on-campus to take examinations.

Unlike many other business schools, the degree awarded is the regular Aston MBA, not a special distance-learning version. Course Programme

Organisational Behaviour
This module uses psychology, sociology and anthropology to give you a deep understanding of organisational behaviour and how it can improve the performance and wellbeing of people at work. The module examines issues of globalisation, diversity and cultural differences. It offers insights from the most senior levels of the UK and European organisations.

Operations Management
Operations Management is key to business competitiveness. You need to understand how your management decisions and the management of resources affect performance. The module introduces Operations Management techniques from around the world, particularly Japanese JIT concepts. Case studies are used extensively in this module and there are visits to local organisations such as Jaguar Cars, Cadburys and TNT Express.

Marketing Management
Every manager needs to understand the key concepts and theories in Marketing and develop analytical and presentational skills in this field. You will look at case studies, readings and examples drawn from markets around the world, with specific focus on international companies such as Brita and Adidas.

Business Finance
Your introduction to corporate financial management. The module gives you an appreciation of the balance between risk, uncertainty and financial returns. It requires you to calculate and interpret key financial information and introduces important financial theories. The examination requires you to answer a mixture of numerical and essay questions.

Accounting for Business
If you want to run a business, you need to understand the Profit & Loss Account, Balance Sheet and Cash Flow. You may also need to understand international financial reporting. This module introduces you to the spectrum of financial information used by managers in planning and decision-making. Case studies are drawn from the UK, Europe, USA and Japan.

Business, Ethics and Responsibility
As a senior manager, you need to be aware of the role of ethics in managerial decision making. This module covers some of the great international ethical debates surrounding globalisation, global brands, fair trade, social responsibility and philanthropy.

Innovation and Entrepreneurship
You will study how entrepreneurship, innovation and creativity lead to enhanced wealth creation. The module draws widely on international academic and case studies, relating academic theory to practical examples.

Business Economics and Strategy
You will develop the ability to apply economic theories, concepts and tools to the analysis of strategic questions faced by businesses. The module will also give you an understanding of how the macro-economic environment affects business strategy, and will examine competition in international industries. It features guest contributors who hold senior corporate positions.

Leadership Development
This module uses psychology, social psychology and organisational behaviour to create a deeper understanding of effective leadership. You will develop specific skills for improving your own leadership behaviours and a personal mastery plan for your continued leadership development. The course team draws upon its extensive corporate connections with national and international corporations and with Wharton School's Global Leadership and Organisational Effectiveness Programme.

Strategic Management
The aim of the module is to introduce you to the main concepts and thought processes in strategic management. The course develops your strategic awareness and strategy skills, making you critically aware of the factors that contribute to successful business strategies - in the context of global economic and political forces, and new information technology. MBA Marketing Modules:
  • Marketing Strategy
  • International Marketing Management

Additional information

Support: Studying for an MBA at any business school involves a substantial investment of both time and money. At Aston we offer financial aid to students who we feel would derive great benefit from the programme and also bring substantial experiences of their own to the group work. We offer several scholarship programmes.

MBA Marketing

£ 15,275 + VAT